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What is a Personal Media Company?

A Personal Media Company is when you create and share content to build your personal brand online.

It’s an ecosystem that combines content creation, distribution, and systematization to establish long-term influence and recognition.

It helps you reach more people, grow your influence, and create more opportunities.

By sharing valuable content regularly, you can make your business stronger and avoid starting over every time you try something new.

Building a strong personal brand is the key to unlocking endless opportunities.

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Here are 3 reasons why

1. It’s the best way to build a new business today

People follow people.

Not faceless brands and companies.

2. By building a personal media company you create long-term leverage in both your professional and personal life

By consistently showcasing your unique expertise and values, you set yourself up to attract more connections, increase your influence, and open doors to endless possibilities.

3. A personal media company becomes a steady foundation and enables you to start more companies in the future

You avoid starting from scratch every time.

One of the most common things I hear from entrepreneurs and investors who reach out to me is exactly this:

I have had a successful career and I’ve built a successful business but I’ve never invested in building my personal brand so no one really knows who I am. So I want to build one and avoid starting from scratch every time I want to do something new.

THIS is what people have started to understand out there.

Building a personal brand will make everything easier;

- Career
- Business
- Attracting opportunities

It’s the foundation for growth.

And it makes it so much easier to build, grow and scale a business.

Building a strong personal brand is the key to unlocking endless opportunities.

👉 I spoke about this here in The Future of Work Newsletter yesterday

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How?

Start with building your NAME.

(this is why I started with hannalarsson.me and later introduced hunt.rs)

Decide what you want to be known for.

And start publishing content.

Build trust at scale.

Remember:

You need to show up for people in MULTIPLE places to be able to build awareness and recognition for your brand.

Only posting content on LinkedIn for example, is often not enough.

Here’s what my personal media company consists of:

• Publishing content minimum 7 days per week on LinkedIn - 3 years in the making

• 1 weekly LinkedIn newsletter - started it 2.5 years ago

• Beehiiv (this newsletter) - started it 1.5 years ago, sending it 2x per week

• Guides (create these and you will see how they create feet of their own = distribution)

• (Starting on Instagram soon as well - (delayed due to client launches and onboarding of new team members)

All of those activities and content fuels my business and it’s how I sell:

• coaching and programs (https://hannalarsson.me/)

• digital products

• done for you services (https://hunt.rs/)

I often hear:

“It must take so much of your time to create all of that content”

Yes, it takes time.

It’s my sales machine.

And I invest in it every day.

It runs for me 24/7.

I’ve built systems that continues to fuel my business.

Systems and content that allows for other people to spread and share my content for me so the wheel spins faster.

♻️

It’s an ecosystem.
And a flywheel.

So I don’t have to chase people.

That’s why you should build your own personal media company and foundation.

Talk soon,
Hanna

PS. The Money Making expert, Daniel Priestley talks about this here how you need to get into people’s brain so they remember you. Listen to the first 18 seconds.

Whenever you’re ready, here’s how I can help you:

1 - Grab my guides → go HERE
(many are free)

2 - Book a consultation/coaching or one of my programs → go HERE ( I coach people in personal branding, portfolio career and how to build a profitable cash flow online business)

3 - We can build for you → go HERE

4 - Do you want to sponsor this newsletter or The Future of Work newsletter and get thousands of eyeballs on your offering? Reply to this email.