I am obsessed about helping founders, executives and investors turn their LinkedIn presence into a growth machine.

Here are 4 of the biggest mistakes killing most people’s LinkedIn results, and how to fix it:

1. → ❌ They treat the profile like a CV

Most people create their profile for recruiters.

Duties. Titles. Tasks.

Buyers don't care.

✅ Fix it:

Write like it is a landing page.
↳ Who you help.
↳ The problem you solve.
↳ The result you create.

You have microseconds to communicate this.

2.→ ❌ They ignore the top banner

The banner is the first impression.

Most keep a random photo or a skyline.

Nothing in it builds trust or says what they do.

✅ Fix it:

Use the banner as a clear sign above your store.
↳ One line that tells your value.
↳ Clean design.
↳ A simple visual that supports your message.

Did you know that you can now have 3 top banners in a slide show?

Like → this

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3. → ❌ They hide their strongest proof

Good work sits deep in the Experience section where no one looks.

✅ Fix it:

Put proof in the Featured section.
↳ Case studies.
↳ Wins.
↳ A simple PDF.

Make it impossible to miss.

Because this is where your content will convert.

Mine looks like this:

4. → ❌ They offer no next step

People are interested but have no clue how to reach out. So they leave the profile.

You have microseconds to communicate who you are, what you do and who you help.

✅ Fix it:

Add a clear call to action in your About and headline.
↳ Book a call.
↳ Download a guide.
↳ Join a newsletter.

A strong profile is not complex.

It makes it easy for the right people to understand you, trust you, and contact you.

Everything changed for me when I turned my profile into a landing page. It’s how I built a 6-figure business, built this newsletter, sell my guides and close creator deals.

✅ Clarity = Inbound leads and multiple income streams
❌ Fluff = No inbound

Start 2026 with an optimised LinkedIn profile.

Here are 2 ways I can help you with that:

1. Download my guide - included: templates you can use to design your own top banner!
   
   👉 https://hannalarsson.gumroad.com/l/algmfn?layout=profile
   

   

2.  Book a LinkedIn profile optimization with me and my team.
   
   We use our proven process to deliver high value profile optimizations to founders, executives and investors to help grow their business.

   
   We optimise your LinkedIn profile and create clarity on who you are, what you do and who you help.
   

   We rewrite your profile texts and design your profile banner and featured section.

   
   Every profile is customized and follows a proven framework.
    

   It enables you to get followers, signups and inbound leads.