1 - Hailey Bieber – Founder of Rhode

Hailey Bieber launched her skincare brand, Rhode, in 2022, and within three years, it became a billion-dollar company.

Her personal brand, amplified by her 55 million Instagram followers, played a huge role in Rhode's rapid growth.

People love the brand's minimalist approach and Bieber's authentic promotion resonated with Gen Z consumers, leading to its acquisition by e.l.f. Beauty for $800 million in cash and $200 million in stock.

🤯

Yes, you are correct: that’s $1 BILLION 💰

Genius, Hailey!

2 - Ben Francis – Founder of Gymshark

Ben Francis founded Gymshark, a fitness apparel brand, in 2012.

His personal brand as a fitness enthusiast and entrepreneur helped propel Gymshark to a valuation exceeding £1 billion.

Francis's active engagement with the fitness community and transparent business journey have solidified his status as a leading figure in the industry.

I’ve followed him on LinkedIn for some time and he seems like a really genuine person!

3 - Gary Vaynerchuk – Founder of VaynerMedia

This guy doesn’t really need an intro 🤩, he has from the start been one of my biggest inspirations and I’ve learnt a ton from him - have you read his latest book?

Gary Vaynerchuk, known as Gary Vee, leveraged his personal brand to build VaynerMedia, a digital marketing agency.

His consistent content creation, motivational speaking, and transparent insights into entrepreneurship have garnered him a massive following.

Vaynerchuk's personal brand has become synonymous with kind leadership, focus on building a strong culture, investing in people, and digital entrepreneurship.

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4 - Jessica Alba – Co-founder of The Honest Company

Jessica Alba transitioned from Hollywood actress to entrepreneur by co-founding The Honest Company in 2011.

Her personal brand as a health-conscious mother resonated with consumers seeking non-toxic household products.

Alba's authenticity and commitment to her brand's mission have been central to The Honest Company's success.

Which reminds me about one of the best business models of all times (I love her 🤩)

5 - Sara Blakely – Founder of Spanx

Sara Blakely founded Spanx with a $5,000 investment and grew it into a billion-dollar company.

Her personal brand as a self-made entrepreneur and philanthropist has inspired so many people.

Blakely's journey from selling fax machines to becoming a billionaire shows the power of personal branding in business success.

She recently launched her new company: Sneex

These entrepreneurs show how a strong personal brand can take your business to the next level.

Are you leveraging your personal brand to build your business?

You need 2 things to build a successful business today:

1. A personal brand

2. Connecting your personal brand to a service/product

If you're interested in learning more about personal branding for your business, (where to start, strategy, content pillars, how to build it, how to monetize an audience etc) feel free to ask me by replying to this email, or check our done-for-you services at Huntrs here: https://hunt.rs/build-audience/

Have a great rest of the day.

Talk soon,
Hanna 👋