In partnership with

A 50-year-old founder is twice as likely to build a thriving company as a 30-year-old founder.

Interesting don’t you think?

I posted about that yesterday on LinkedIn.

Here are 5 data backed reasons why older entrepreneurs win on both success and ROI.

↓

1. The data doesn’t lie: You're twice as likely to succeed

Research from MIT and the U.S. Census Bureau analyzing 2.7 million founders found that 50-year-olds are twice as likely to build highly successful companies compared to 30-year-olds. 

A 60-year-old founder is 3 times as likely as a 30-year-old to launch a successful startup.

👉 The ROI of starting later? 

Significantly better odds of building something that actually works.

2. The peak performance age is 45

Among the top 0.1% of startups based on growth in their first 5 years, founders started their companies at an average age of 45. 

For companies that successfully exited through acquisition or IPO, the average founder age was nearly 47.

👉 The data is clear: if you're optimizing for the highest probability of exceptional business outcomes, mid-40s is the sweet spot.

This edition is sponsored by Kajabi

👇

How to Take Your Fitness Business Online.

Your time is limited, but your impact doesn’t have to be. Kajabi’s new guide, 30 Days to Launch: Scale Your Fitness Business Online, will show you how to grow your income and reach more clients by combining in-person and online programs.

Learn the hybrid model, follow a step-by-step launch plan, and use Kajabi’s all-in-one platform complete with courses, communities, and coaching to manage and scale your business.

Claim Your Free Guide

3. Industry experience multiplies your success rate

Having at least 3 years of experience in your startup's specific industry more than doubles your chances of achieving top-tier growth. 

The number of years spent in the same industry as your startup directly predicts your company's future performance. 

This isn't about generic "wisdom", it's about:

- knowing the market dynamics
- customer behaviour
- operational realities that prevent costly mistakes and accelerate revenue.

4. Your network is revenue-ready

Entrepreneurs who leverage large, active alumni and professional networks achieve measurably higher employee counts and revenue. 

Older entrepreneurs have more-developed networks to tap into for customer acquisition, partnerships, and hiring. 

These aren't theoretical connections, they're people who can cut your sales cycle, open doors to capital, and help you hire faster. 

Direct ROI on decades of relationship building.

👉 Again: experience compounds, and so do relationships.

5. Better capital access without giving up control

Older people tend to have better credit, making it easier to access capital for starting a successful business. 

When you can self-fund or secure favorable debt terms, you keep more equity and capture better returns when you exit.

👉 The evidence is overwhelming: starting a business when you're older isn't a disadvantage. 

Being older is a strategic advantage that directly impacts your probability of success and your financial returns. 

The question is, are you ready to leverage everything you've learnt so far to build something of your own?

Until next time,
Hanna

📌 Whenever you're ready, here's how I can help:

1. Download a the complete step-by step guide to Systemize Your Personal Brand Into a Revenue Asset: https://hannalarsson.gumroad.com/ 
   

2. Book 1:1 time with me to gain clarity: https://hannalarsson.me/ 
   

3. Or hire me and my team. We build with you and show you or your team how to run it: https://hunt.rs/