🔥 5 Ways to Win on LinkedIn in 2026

Author

Hanna Larsson
January 03, 2026

Let’s cut to it.

LinkedIn isn’t slowing down.

It’s evolving — fast — and the feed is rewarding depth and real connection over noise.

If you want real leads, real impact, and real conversations in 2026, here are the 5 winning strategies:

🔥 1) Go Deep with Long-Form + Newsletter

Short posts get eyeballs and reach. Long-form builds trust.

You need both to build an organic content machine that grows your business.

LinkedIn has made room for substantial thinking in the feed.

Pair long posts and carousel education with a newsletter and you own the audience off the algorithm.

I chose Beehiiv for my newsletter.

🔥 2) Show Up as a Human

People are tired of AI slop.

LinkedIn is about actual humans with experience.

Real opinions, real stories, real failures — that’s what cuts through clutter and builds trust.

Did you know that people listen to stories 22x more than facts?

Stories attract the right people.

Your story is shown through text and image.

Show who you are, and what you stand for.

Ask people questions through a poll. Start conversations. And build connection.

Swipeable carousels are LinkedIn’s highest-engagement post format.

In 2025, carousels outperformed text posts by huge margins — sometimes 3-4x more engagement.

Carousels let you break complex ideas into bite-sized lessons people will save and share.

Here are 3 that performed really well for me:

🔥 4) Teach Something — Don’t Just Share Stuff

LinkedIn users want useful, actionable content.

Educational posts with clear takeaways are what gets saved, shared, and talked about — not vague motivational lines or brain dumps.

LinkedIn users interact most with content that educates or inspires deep thinking.

I use carousels and my LinkedIn newsletter to educate and go deeper.

Do you have a LinkedIn newsletter?

A simple growth tip if you want to start one:

Use a new banner for every edition. 

This is to be compared with Youtube. The banner decides if people click and read it or not!

🔥 5) Strong Visuals = Faster Scroll Stops

The algorithm favors native content formats — text posts with clean visuals, PDF carousels, clips, and bold graphics.

Simply put: posts that look good get attention, and attention is the raw fuel of reach.

The brutal truth:

Posting random thoughts won’t make LinkedIn your growth engine.

You need:

  • Depth that builds trust.

  • Formats that hold attention.

  • Content that teaches, not just broadcasts.

  • Real human presence.

  • A system that turns attention into action.

That’s how you turn followers into leads, into clients.

That’s how you win in 2026.

Talk soon,
Hanna

PS. If you want a jumpstart on a system that actually works, grab my guide: ✅ How to Systemize Your Personal Brand Into a Revenue Asset.

📌 Need help to build your personal brand and grow your business? Here's how I can help:

  1. Download one of my guides and start today: https://hannalarsson.gumroad.com/

  2. Book a 1:1 sessions or program with me: https://hannalarsson.me/

  3. Me and my team will build for you: https://hunt.rs/

  4. Use my link and get 20 % off your first 3 months of your paid plan with Beehiiv after a complimentary 30-day free trial.