1. Charge upfront

So many businesses CAN charge upfront, but don’t.

If you work globally like I do, it makes no sense to invoice after you delivered.

I run a lean, fast-operating profitable online business.

I have zero interest or time to chase payments → neither should you.

If you deliver directly to the client → charge upfront.

If they don’t want to pay upfront, this is a red flag.

2. Skip hiring full time employees

→ Hire contractors
→ Hire people who run their own businesses

Micro-outsource the things you need help with.

How? → Build simple templates and playbooks for everything.

Bring in people who have their own business (portfolio careers or online businesses) and wants more clients.

It's a win-win 🤝 for both parties.

3. Skip most of the subscriptions you’ve signed up for

“I just need another tool before I can…”

❌ This is super common and the wrong approach.

You don’t need another tool.

Instead:

✅ FOCUS on the thing that moves the needle, which is → SALES.

→ Learn how to build super lean in the beginning.

Focus on cash flow and getting to profitability above all else.

You will be amazed at how much it is that you don’t need.

Build:

✅ Playbooks in Notion
✅ Onboarding manuals
✅ Templates
✅ SOPs

❌ Skip Slack
❌ Skip clunky tools
❌ Skip useless meetings (see how in the article above)

Keep it simple and everyone wins.

My → tech stack

4. Don’t let any dollar walk out the door

After a while you want to make sure you have offers for different levels and budgets.

Enable people to window shop before they commit to buying.

Example:

• Free resources (loads of it; social media, newsletter, lead magnets)

• Low ticket - do it yourself

• Mid ticket - build with you

• High ticket - done for you

Never let a dollar walk out the door.

And don’t just sell time. Build several income streams.

5. Make more of your stuff FREE

This will make you sell more.

→ Content on social media, newsletters and step-by-step guides!

You will grow slower if you gate keep things!

6. Take crazy good care of your clients

All of last year + this year, 100% of all business we closed came inbound.

• inbound from my content on LinkedIn

• inbound from my two newsletters

• referrals

Instead of chasing new clients, take really good care of your existing ones.

They will recommend you to NEW clients.

And if you do a great job, they will come back - they always do.

Learn how to repurpose your best content. It compounds and works a your sales rep!

Have a plan for mitigating churn by growing together with your client.

Show that you understand their growth journey.

PLAN for upsell and cross selling.

📈 Grow with your clients.

7. Skip having an office

Work from anywhere you want 🌍

→ Let your office be anywhere.
→ Let your team work from anywhere.

You'll improve your cash flow a lot this way.

Let's build a profitable business together,
Hanna

PS. I’m working on something new. You will of course be the first to know and you will get a huge launch discount! More about this very soon.

📌 Whenever you're ready, here's how I can help:

1. Download a guide and start today: https://hannalarsson.gumroad.com/

2. Book a 1:1 with me. I will teach and support you: https://hannalarsson.me/ 

3. Or hire me and my team. We build with you and show you or your team how to run it: https://hunt.rs/