→ 75% entrepreneurs
→ 15% investors
→ 7% inherited wealth
→ 3% actors & athletes
→ 0% employees

I posted about this 2 days ago and it became viral.

It’s a topic that stirs up emotions out there.

This isn’t about being smarter.
Or more talented.
Or working harder.

It’s about ownership.

Employees trade time.
Builders create leverage.
Investors own upside.

Most people are taught how to climb a ladder.
Very few are taught how to build one.

That’s the gap we need to change.

And this is why I keep saying the same thing:

If you want more freedom, more income, and more control over your future, you need assets.

Not just a job.

If someone would have told me 5 years ago that I would be where I am now, I would never have believed them.

Ownership:

• Where I work.

• When I work.

• How much I earn.

• Who I spend my time with.

Nothing beats this kind of freedom.

As an employee you are constantly asking for permission (ugh 🫠).

3.5 years ago I left my 9-to-5 job.

↓

Today I run a profitable online business with clients all over the world.

Starting my own business was the best decision I ever made.

And what made this possible was:

ASSETS.

I started with zero and built things up gradually.

One of the simplest assets you can build today?

A newsletter.

A newsletter is:

• A channel you own

• A direct line to your audience

• A compounding trust machine

And a very real second income stream.

✅ Organic social helps people find you.
✅ Email helps you monetize.

It’s that simple.

If you’re already posting on LinkedIn and not building an email list, you’re leaving money on the table.

Start small:

1. Decide on a name for your newsletter

2. Share what you know

3. Solve one problem

4. Send your newsletter once per week

Over time:
Audience → trust → offers → income.

This is how modern builders play the game.

Not by chasing promotions.
But by building leverage and assets.

Want to start?

I use Beehiiv for HUNTRS.

It’s the easiest way I’ve found to launch, grow and monetize a newsletter.

👉 Use my link and get 20% off your first 3 months (after a free trial):
https://www.beehiiv.com/?via=hanna-larsson

(we can even build your newsletter for you)

Build assets.
Not just a CV.

That’s the real long-term strategy.

PS. If you’ve just launched your newsletter, I want to help you grow it! I’ll promote 3 newsletters in an upcoming edition. Want to get yours featured? Reply to this email and tell me why I should pick yours!

Let's get sh*t done,
Hanna

📌 Here’s how I can help you right now:

1. Download my guides and start building today: https://hannalarsson.gumroad.com/

2. Want me to guide and support you? Work with me 1:1: https://hannalarsson.me/work-with-me/

3. Want to build but don’t have time? Me and my team can build for you: https://hunt.rs/build-audience/