Greetings from a rainy Sweden ☔️

My mind is still in sunny Tenerife ☀️ so I can’t complain.

How are we doing out there?

We have 51 days left of this year - are you on track?

Here’s 9 of the biggest reasons why startups fail

🧩: No market need

💸: Ran out of cash

🙅: Not the right team

📊: Get outcompeted

🤑: Pricing / cost issues

👎🏻: User un-friendly product

❌: Product without a business model

📱: Poor marketing

😳: Ignore customers

We’re going to zoom in on 3 of these today; no market need, poor marketing, and ran out of cash.

Here’s how you can prevent it and how to SUPERCHARGE your business.

🧩: No market need

Build a super simple MVP.

Get feedback.

Tons of it.

Iterate and improve.

Sell the vision.

Keep taking feedback.

“Build it and they will come” has never worked for anyone.

📱: Poor marketing

You don’t need a huge marketing budget.

You don’t need paid ads either.

You barely need a website in the beginning.

What you need is to >desperately< learn content marketing.

And growing organically on social media.

You need to understand it.

You need to define what it should look like for your startup.

This is THE game changer you need to nail.

Because we are in the attention economy.

You should ride this wave and leverage from it.

Every startup should see themselves as a media company.

💸: Ran out of cash

Bootstrap your startup as long as you can.

Start selling as soon as possible.

Don’t build for two years and then search for funding to hire salespeople.

Sell, sell, sell.

Build a lean team.

And buy services from freelancers.

Run as lean as possible.

To learn more about HOW to bootstrap a startup, check out this newsletter edition with Melissa Kwan and Philipp Baaske.

🐝 IN CASE YOU MISSED IT

😳: This is your life in months

💥: Next week you will hear from one of the most interesting voices on LinkedIn, Substack and Medium about WHY you should write online.

Don’t miss it - subscribe here now.

📣: 5 of the most common reasons people never get started

🔗: Are you posting on LinkedIn and not getting any inbound? Your profile is where your content converts. A LOT OF PEOPLE don’t have a targeted profile and end up getting nowhere with their presence on social media. You might want to consider turning your profile into a landing page. This is what I did and that’s when everything changed for me.

Grab my guide here.

Before we go

...a meme from Marketing Millennials 👌

Time’s up for this week.

See you next Friday 👋

👉 If you like this newsletter, please share it with someone you think would benefit from it.

It would help so much 🙏

👋 Work with Hanna

Whenever you're ready there's 5 ways I can help you:

1. I help startups build revenue growth, audience and high-performing teams. If you want to work with me as your GTM Advisor, reach out here or send me an email: [email protected]
   

2. Work with me 1:1 and build your audience on LinkedIn. You will learn the exact strategy I used to build 92,000+ followers and 60 million+ impressions and how you can do the same and fuel revenue growth to your company. Learn more here.
   

3. Your LinkedIn profile is where your content converts. Here’s how to turn traffic into inbound and revenue.
   

4. Go-To-Market with Huntrs. Reach us here. 🔥
   

5. The world of work is changing. Join 46,000+ people and subscribe to The Future of Work Newsletter.