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I spent four years working at LinkedIn.

It was one of the best chapters of my career.

World class company, brand, and culture.

I know the platform really, really well and can guide people on how to best use it. I.e what’s worth spending money on and what’s not.

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Here are 9 LinkedIn stats you probably have missed:

1. Posting at least once a week can increase your profile views by up to 4x and 2x your followers.
   
   See how low the bar still is on LinkedIn?
   
   This is a HUGE opportunity for you to leverage.
   

2. Adding an image to your post can increase reactions, comments, and reposts by up to 40%.
   
   You’re competing for attention → Add an image.
   

3. Your audience is mostly on mobile. Nearly 70% of users access LinkedIn on a mobile device. Design for small screens first.
   
   Most people need to level up their banner, the text on the banner is often too small to view on a mobile.
   
   Have you checked yours?
   

4. Commenting on posts at least once a week can increase your profile views by up to 3x.
   
   So many of my customers found me through my comments on other people’s posts. Comments are SO underrated.
   
   Start commenting more.
   

5. LinkedIn ranks personal profiles 13 times higher than company pages.
   
   People follow people.
   
   Learn how to build your personal brand, increase engagement on your posts, gain followers, and fuel traffic to your business.
   

6. Individuals get 561% more reach than a company brand.
   
   Again: people follow people.
   
   Not faceless brands.
   

7. LinkedIn has more than 1 billion members worldwide 🌎
   
   LinkedIn is still the most under-leveraged media platform.
   
   

8. The audience is stacked with buyers. About 65 million decision makers and 10 million C level executives are on LinkedIn.
   
   Don’t just sell in the country you live in.
   
   You can find customers all over the world.
   
   In the last 3 years I’ve sold to over 4,900 people across 5 continents.
   
   
   Don’t limit your potential.
   
   

9. Content demand is huge. LinkedIn sees about 9 billion feed impressions every week while only a small share of users post regularly.

What does this tell us?

The opportunity on LinkedIn is massive.

Optimize for mobile when you create content, go all in on keeping your profile sharp and to the point, and engage with your network.

Learn how to leverage you personal profile and fuel traffic to your business.

📆 Private 1:1 Sessions

Need advice on your LinkedIn and business strategy?

Book a private session with me.

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Hope you found these stats helpful.

Grab my >>FREE guide<< on how to grow your business through LinkedIn.

Talk soon,
Hanna