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I see it every day.

People who try to build their personal brand and audience in the same approach as they build a company brand.

Their content is all about:

• products

• features

• “look at us, we went to this conference”

• content that says: “this is how great we are, come and buy from us”!

🥱

That’s like the WORST way to build an audience.

NO ONE wants to be sold to.

NO ONE.

And it won’t work.

They even put the picture on the founder/CEO and then keep doing the same company-copy.

That won’t work either.

Because

↓

Your personal brand should be a mix of your unique:

experience

voice

career

knowledge

skills

thoughts

interests

observations

failures

wins

learnings

opinions

obsessions

the way you write

the way you sound

When you:

- sell your ideas
- build in public
- sell yourself
- sell your vision
- ask for input
- share your knowledge
- help people to learn from your mistakes

→ You start WINNING.

And you start getting inbound.

It’s hard.

But its not rocket science.

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We buy from people we like and relate to

When we truly understand the people we want to grab attention from, it's SO much easier to create content that resonates and adds value.

Things like:

• Who they are

• What they care about

• What they want in life

• What keeps them up at night

• Their pains

• Their desired outcomes

• Their challenges

• The lifestyle they want

We are all just PEOPLE.

→ Ask yourself: why do you think people like Gary V and Steven Bartlett has so much followers?

It’s simple:

1 - They’ve been in the game for a long time
2 - They understand people and top of funnel content
3 - They have a funnel for LinkedIn

We need to make the content about THEM.

And we do that when we share:

• wins

• failures

• lessons

• hot takes

• mistakes

• observations

• achievements

• show your values

• make people relate

• personal experiences

• things that shaped you

• relax and have some fun

• things you wish you knew

• fundamental things you believe in

• a personal story based on experience

We buy from people we like and relate to.

And once you have nailed the above, you build a funnel for LinkedIn. I’ll cover that topic in the next edition.

Hope you found this helpful.

Until next time,
Hanna

📌PS. You can still grab my free guide: How to grow your business through LinkedIn

Whenever you’re ready, here’s how I can help you:

1 - Grab my guides → go HERE

2 - Book a consultation/coaching or one of my programs → go HERE 
( I coach people in personal branding, portfolio career and how to build a profitable cash flow online business)

3 - We can build for you → go HERE

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