Alex Hormozi has said that skills are the ultimate hedge against inflation and currency changes.
I could not agree more.
But your skills don't help you much if nobody understands what you do.
You can be brilliant, experienced, strategic, well-connected and trusted by everyone who has worked with you.
But if your LinkedIn profile still reads like an old résumé, you are making people work too hard to understand your value.
Your profile is not a CV, it's a trust page.
A positioning page.
A place where people quickly decide:
Who are you?
What do you do?
Why should I trust you?
What should I do next?
If that's not clear, you are leaking opportunity.
Here are the 6 things I would update first:
📌 1 - YOUR PROFILE PHOTO
People buy from people.
Your profile photo should make you look like someone people would actually want to speak to.
Clear face
Good lighting
No random holiday crop
No photo where people have to guess who you are
You need to look current, clear, and credible.
📌 2 - YOUR HEADLINE
Your headline should not just be your title.
Founder. CEO. Advisor. Consultant. Investor. Operator.
Fine.
But what does that mean for the person reading?
A strong headline should make it clear who you help, what you are known for, and WHY you are relevant.
Don't waste the most visible line on something vague.
✅ Need help to create clarity on your Linkedin profile?
Then this guide is for you:
📌 3 - YOUR BANNER
Your banner is your billboard.
A good banner should make your positioning obvious in 2 seconds.
It should support the business, your career, reputation, or opportunity you are building now.
Use it to show:
Who you help
What you help them with
Why they should care
Where they can go next
The banner is there to create clarity.
📌 4 - YOUR ABOUT SECTION
Your About section should not be your life story.
It should explain:
Your background and experience
What you believe
Who you help
What problem you solve
Why you are credible
What people should do next
Clear beats clever.
Specific beats impressive.
Human beats corporate.
Your lived experience has never been more important.
📌 5 - YOUR FEATURED SECTION
This is where people look for proof.
Your newsletter
Your offer
Your case study
Your website
Your lead magnet
Your booking link
Don't make people search for your best work - make it easy to reach you and buy from you.
Put it in front of them.
📌 6 - YOUR NEXT STEP
This is where most profiles fall apart.
People post....they get views.
They get profile visits.
Then nothing happens 🫠
Because there's no obvious next step.
No clear offer, no link, no nothing.
No reason to continue the conversation.
If you are a founder, business owner, consultant, coach, advisor, executive, or investor, your profile should tell the right person what to do next.
👉 Subscribe here.
👉 Read this.
👉 Book here.
👉 Work with us.
👉 Send me a message.
People are busy.
Don't make them guess. People don't have time to guess. They'll just ignore you.
🤠 Got no sales team?
Then this builder session is for you!
Warmly Ran GTM With No Sales Team. Here's How.
That's what Warmly proved. They defined ICP, scored buying intent, and surfaced the right accounts before a human ever touched a lead. HubSpot noticed.
On August 12, Max and Keegan are rebuilding it live in HubSpot — and showing you how to replicate it this week. HubSpot Credits included when you join HubSpot for Startups.
The uncomfortable truth:
A lot of people are sitting on years of valuable experience, but their profile makes them look replaceable.
That's a positioning problem - and it can be fixed.
You are the greatest asset you will ever invest in.
But assets need to be visible.
So, update the profile.
Stop letting an old profile represent a person and a business you have already outgrown.
Want me and my team to do it for you?
We are currently offering a 25% discount on profile optimizations with us if you book it this week. We expect these spots to run out fast. Reply to this email to sign up, OR go here for more info: https://huntrs.beehiiv.com/
Talk soon,
Hanna
📌 PS. We have a ton of client reviews. Check out what our clients are saying about our work with their profile: https://hunt.rs/build-audience/
