Writing content for social media is hard.

But it’s not rocket science.

Generic boring AI content with zero soul is everywhere on social media.

This is a fantastic opportunity for us.

So, let’s resist obvious and generic content.

And avoid being boring.

How?

→ By being specific.

Let’s do an exercise.

Grab one of the hooks below:

1. How to + example

2. Use odd numbers to pull people in. Example: “3 ways to…”.

3. Describe your customers dream outcome. “I did X to achieve Y in 5 months”

Reverse engineer to fit your area and use specific language like this:

“I followed the tips in this video and we just booked 19 new calls in 3 days”.

You can even make it shorter like this:

“I booked 19 new calls in 3 days” → space and on the third row: “This is how I did it:”

OR

“How I quit a toxic job & started my own business in 12 months with no previous experience”

BOOM - you just know that kind of hook will kill it on the platform.

→ Give indications that you will teach them how - people love transformation and shortcuts.

Or simply entertain them with something relatable.

Like this post:

We are all just people.

Become relatable.

Share mistakes, lessons and inspiring stories.

This is how we build trust, authority and credibility.

Over a long period of time.

And when they are ready to buy from you, they self-qualify and reach out.

Everyone should be able to understand your posts.

Does that mean we are writing for everyone?

No.

• Some people will learn from your posts

• Some will be inspired by your posts

• Some will relate to your posts

And some will feel you understand them.

In case you missed it…

👏 We are growing: we welcomed Amin to Huntrs this week - I’m so grateful and happy to have incredible people in my network who wants to work with me and my clients. Remote work brings people together 🙏

📈 → Here's How You Grow Your LinkedIn Newsletter - 5 dos & 5 don’ts

👋 Btw, guess how the poll did from the last edition?

It turns out most people want to learn about:

1. How to build a career & life we don't need a vacation from(16.8%)

2. Hear stories about interesting people & builders (14.8%)

3. How to grow through content-led growth (12.8%)

Do you agree? Feel free to share your thoughts with me.

I’m determined to teach more people how to build a life we don’t need a vacation from.

More independence, more personal growth, how to build multiple income streams, and profitable online businesses.

Building my audience has completely changed my life.

And today I teach people how to build that flywheel and ecosystem to fuel revenue to their business.

It’s priceless 🙏

That’s it for this week… 👋

If you want to learn more best practices and improve your content and performance to build organic pipeline, grab my guide.

PS. That mentor post did not turn out the way I thought it would. My old boss reached out 😂

🔥 Here’s 4 ways I can help you

→ Ready to become a thought leader and grow your audience & personal brand? Grab my guides or book a coaching call with me

→ We turn CEOs and investors into thought leaders and build organic pipeline for them.

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