When the car came, everything changed.

When the TV came, everything changed.

When the internet came, everything changed.

Content creation and social is real and it’s changing the game completely.

We have been disrespectful to people’s inboxes for too long, money has been cheap and too much focus has been on automated outbound for too long.

The predictable revenue model is broken.

So what works?

C O N T E N T on social media

It’s time for:

• Sellers to adopt new ways and lean into content creation

• Outbound to be reinvented - less automation, more focus on building real relationships and personalization

• Work smart, and stop looking for shortcuts

• Every startup to see themselves as a media company and find ways to grab attention

• Sales leadership to get onboard and enable their team accordingly

• I believe we are going to see a lot more companies realising that the way to build smart is through people on social

The way we go to market has changed.

Lean into the creator economy and find ways to grab attention.

📱 Start here (number 10 will surprise you)

1. Decide what platforms you are going to build on ie. where your customers spend time. That’s where you should build.
   

2. Understand your target audience. This means; who they are, what they care about, what they want in life, their pains, their desired outcomes, their challenges, the lifestyle they want.
   

3. Commit to topics and create content that navigates around those topics. On the platform LinkedIn we want to be educated, inspired, and entertained.
   

4. Content is all about emotions - you need to make people feel something.

5. Top of funnel content should be wide. Examples of companies and people who understand this very well: Redbull on Instagram, Oatly on every platform, Marketing Millennials on LinkedIn, Gary V, Steven Bartlett, Elfried Samba on LinkedIn, Mr Beast on Youtube etc.
   
   This is how you build huge impact, through a broad audience, with reach → that speaks to your ideal customer profile.
   
   That people want to follow.
   

6. Commit to formats, learn how to use them well. Experiment a lot. Analyse and see what performs well.
   

7. Engage loads on the platform. One post of your own = at least 20 comments on other people’s posts.
   

8. Don't chase followers, build a community.
   

9. 99 % of people give up. Don't be like most people.
   

10. 99 % of companies out there are crap at this. They pitch themselves all the time. Product, product, product, features, features. You won’t build an audience that way. You won’t sell anything that way. Because people don’t want to be sold too. This is NOT how you influence people today.
    

11. People buy from people they trust and relate too. If you’re an early stage startup, push the founder forward and build their personal brand. 
    
    Compare it to driving on autobahn and a muddy country road.
    
    The founder is the niche, NOT the company and its product.
    
    This is by far the best way to build brand awareness, demand and growth today.

This is not rocket science at all 🔥

But you will need to commit, you will need a deep understanding of the audience you want to build and relentless persistence.

✌️ In case you missed it

📈 : Here’s how I built an audience of 100,000 followers

🙏 : Listening to the naysayers or building a life filled with purpose? I’ll choose this every day of the week.

💯 : I’m a big fan of people who walks their own path in life. Sahil Bloom has one of the best newsletters out there. He is a big inspiration for me. If you haven’t already, subscribe to his newsletter here.

🎙️ : I really enjoyed listening to the legend Busta Rhymes on The Diary of a CEO - Why he didn’t make music for 9 years and how he turned his life around

🚒 : Self-expression, independence, financial advantage, flexibility is what is driving people to become freelancers. The US will soon have more people working as freelancers than full-time employees - 47% of the global workforce are now freelancers

🚀 Let 2024 be your year

I’m with her 👆

There’s so much truth to this.

Don’t just do what everyone else is doing.

If you don’t know what you want, then start from the other angle and write down what you DON’T want.

These are my examples:

• I don’t want to hold back anymore

• I don’t want every day to look the same

• I don’t want to give it all to one employer

• I don’t want to work for anyone else anymore

• I don’t want to let an employer determine my growth

• I don’t want to sit in back-to-back meetings anymore

• I don’t want to have anyone else owning my schedule anymore

• I don’t want to sit on podcasts, for me it feels like a total waste of my time

Once I started to realise this last year, everything changed.

Ask yourself: “What do I want?”

→ Find what sets your soul on fire and work relentlessly towards it everyday.

• Write the book

• Send the email

• Apply to the job

• Start a side hustle

• Start the business

• Work from anywhere

• Learn a new language

• Build a portfolio career

• Build your personal brand

• Build a content-led business

• Move to the other side of the world

We have one life. Let’s give it all we got.

It's mind blowing what we can achieve, when we decide to bet on ourselves.

I'm just getting started, and so are you.

Let's crush 2024 together 🔥

See you next Friday 👋

PS. Remember: Run your own race, you got this.

🔥 How to work with me

Whenever you're ready there's 4 ways I can help you:

1. I help startups build revenue growth, audience and high performing teams. If you want to work with me or Huntrs, send me an email: [email protected]
   

2. Are you ready to build your personal brand? Work with me 1:1 and build your audience on LinkedIn. In my Personal Branding Program you will learn the exact strategy I used to build 100,000+ followers and 60 million+ impressions and how you can do the same and monetize your traffic and fuel revenue growth.
   

3. Grab my personal branding guides:
   → How To Turn Your Profile Into A Landing Page
   → How To Get Started With Building Your Personal Brand on LinkedIn
   → The third one is coming soon…
   

4. Need help with finding the right go-to-market freelancer/fractional talent to your company? Reach out to Huntrs