💰 Build once. Get paid on repeat.

Build assets that live outside your calendar.

In the beginning of my career I chased pay rises.

My salary grew a little each year. My life did not change.

Then I got a job with a massive salary. All of a sudden I had no life.

I was hijacked in meetings 24/7 and barely saw my family.

When I started my own business 3 years ago, I could launch a course or a tiny ebook and the upside was 100% mine.

And I wasn’t stuck in meetings selling my time.

I liked the taste of O W N E R S H I P.

And it made me think: why didn't I do this before?

Ownership changes your options.

And it compounds.

If you want a different life and future, stop treating work like an hourly trade.

Start building things that live outside your calendar.

Image from Codie Sanchez newsletter

I've met a lot of clients lately who left their 9 to 5, and basically built themselves a NEW JOB. Stuck selling 100% of their time.

There is nothing wrong with selling time, I sell time too and I love meeting clients - but it’s important to build products and services that isn’t just connected to your time; i.e. if you show up or not.

If you don’t, your revenue and income will be extremely unpredictable across the year.

That often creates stress.

It doesn’t need to be that way.

The biggest economic misunderstanding of my childhood was that people got rich from high salaries.

- Sam Altman

A few examples I shared the other day on LinkedIn:

  1. A simple product that pays while you sleep. A $29 guide sold to 300 people.

✅ That's $8,700. Repeat that once per quarter and it stacks.

  1. A tiny subscription. $19 per month with 100 true fans.

✅ That's $1,900 per month. Starter income that does not need your calendar.

  1. Small shop math. Sell twenty units per month at $50 profit each.

✅ That's $12,000 per year. Not fancy but very very real revenue.

Will this be fast? No.

Will it work? Yes, if you stick with it.

Most people quit too early.

Do not be most people.

Your move this week

Pick one path and start today.

Option 1: Update your LinkedIn profile 

Turn visitors into leads.

  • Rewrite your headline to state the outcome you deliver.

  • Add a clear banner with a next step (create your banner with the template you get in my NEW guide, see below).

  • Create a lead magnet and add it to your featured section.

Grab my NEW guide and update your profile, get the 20% launch discount before it moves up to full price.

Use this code at checkout: OPTIMIZENOW20 

Option 2: Start a Beehiiv newsletter

Build distribution you own.

  • Create a simple landing page like mine: https://huntrs.beehiiv.com/

  • Publish a short welcome post.

  • Add the signup link to your featured section in your LinkedIn profile and start building your email list.

Use my link and get 20 % off your first 3 months of your paid plan after a complimentary 30-day free trial.

Option 3: Create a tiny digital asset

Make something that sells while you sleep.

  • Choose one problem you can solve in 5-10 pages.

  • Price it.

  • Publish as a PDF and post the link on your profile, in the comment section of your posts and in your newsletter.

I make thousands of dollars each month from digital guides  I gathered all my tips in this guide.

👉 Need help to take the next step on the above action points? Reply to this email to book a consultation session with me.
📌 Don’t forget to grab my NEW guide before it moves up to full price!

Talk soon,
Hanna