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10 years ago, a serial entrepreneur said to me:

You are the business idea.

Back then I didn't understand what that meant.

It sounded very fluffy to me.

And impossible.

And I didn't think about those words until a year ago.

When I realised he was SO right.

The interest to build a personal brand is literally EXPLODING around the world right now.

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And if we look at what the data tells us:

50% of all professionals will have a portfolio career by 2030, according to an OECD forecast.

The creator economy is projected to double in size from $250B to $480B over the next 5 years.

Companies are getting slimmer.

Companies are getting more efficient with less resources.

Layoffs are continuing.

Intel announced the other day they are laying off 15,000 people.

So far this year we've seen 126,032 layoffs and its just increasing.

5.5 million Americans started a new business last year.

Everything is pointing in the same direction:

→ People need to learn how to monetize their knowledge.

And work with multiple employers.

+ build multiple income streams.

Because the world of work is changing - and we need to change with it.

This is independence and opportunity AT SCALE.

This is what Naval Ravikant thinks about the future:

I think he's spot on.

The next billion dollar companies will be built by 4-5 people.

People need to become much more adaptable and change how they look at jobs and employment.

Like people did before the industrial revolution:

they were much more self reliant and built multiple revenue streams.

Not just one income stream like most people have today.

Personal storytelling receives 7x more engagement and 4x more reach.

Learn how to tell stories.

Start exactly where you are

I coach people on how to build a portfolio career.

And tell them:

Start exactly where you are.

And start building your personal brand.

Brick by brick, you can then productise and package your knowledge in different products and services.

If you want to build your personal brand, there are 7 componetns you need to be intentional about.

These are:

1. A targeted profile to enable you to convert traffic to inbound/actions

2. Strategy and foundation (iteration is a must and it will evolve)

3. Content - write it yourself, get external help or a mix?

4. Consistency - We are rewarded on these platforms for consistency - I recommend that you post 5-7 days per week

5. Commenting - block time daily in your calendar - you need to be intentional about commenting. Most people spend too little time on the platform

6. Build your funnel - Engage people further from a like to action (lead magnet, webinar, newsletter etc)

7. System - Build your system and stick to it i.e. don't quit

You are the business idea.

You are the niche.

So, don’t put people in a box - we are all so much more than one topic, one career and one thing.

No matter where you work, or what you do in life, a personal brand stays with you and grows stronger over time.

→ After 9-24 months your personal brand and audience will be an ASSET that will continue to grow and COMPOUND for you.

Have a great rest of the week.

Talk soon,
Hanna

📌 Here's how I can help you:

1. Do it yourself: grab my guides
   

2. Do it with you: book coaching with me (portfolio career coaching too)
   

3. Done-for-you: we build your strategy AND create, write and build your personal brand for you