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In this edition I will teach you how to write great content for LinkedIn.

And not sound like a robot, or be boring.

So, you can effectively build and grow your business through LinkedIn.

Was this email forwarded to you?

This edition is sponsored by: Hubspot (yeeeey they came back 🤩)

Unlock the full potential of your workday with cutting-edge AI strategies and actionable insights, empowering you to achieve unparalleled excellence in the future of work. Download the free guide today!

Wow, look at that 👆

Hubspot decided to sponsor my newsletter again 🤩 

Please, please download their guide so they come back again 🙏

Ok let’s JUMP in to today’s topic!

I closed a 5-figure ($) deal from this LinkedIn post

And it was just through email communication - no meeting.

Let’s break it down - it’s a long post so bear with me.

What can you learn from this post?

→ A strong hook is so important. The shorter the better. Just enough so people want to read more.

→ Optimize for scan reading. Do space between each sentence.

→ Make yourself relatable by sharing things from your past. A career is not linear. We are all the same.

→ 89% (I think that’s the correct number) dislike their job and wants a change. Tap into this.

→ I share from my own experience; people reaching out to me everyday asking how to get started. People want change but often think it’s too late.

→ No one knows everything when they start something new. By getting started the path tends to reveal itself. Often we are planning longer than we have to.

→ Never mind what people think. People will ALWAYS have opinions.

→ Personal storytelling receives 7x more engagement and 4x more reach - learn how to tell great stories. We all have one. We all have several stories.

→ By being playful with Canva you can turn a mediocre picture into a great one!

→ Empower people - people out there need it!

→ End the post with an empowering ending.

→ Pitch your services in the comment section.

→ Have a clear and targeted profile so you can convert 👀 into 💰

Remember:

People want to follow real and authentic people. It’s the imperfection that is interesting.

We want to relate and learn from other people.

Building a personal brand is the best way to build and grow a business today.

I hope you found this helpful!

If you want to learn how to create great content for LinkedIn to build your personal brand and business, consider grabbing my guide: How To Create and Structure Content for LinkedIn, or take a look at our Done-For-You (ghostwritten posts and profile updates) services.

Be well and speak soon,
Hanna 👋