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When people don’t get their content on LinkedIn to convert to business, they start doing crazy things.

Don’t.

Please.

Instead, ask yourself these questions:

👉 1 - Is the service/ product you are offering needed out there?

Look at the feedback you've been getting and be honest with yourself.

If you don’t know how to evaluate this, ask someone who can.

👉 2 - Are you selling it in the right format?

Example:

If you want to sell coaching, you should NOT start with launching a community.

A community is one of the hardest things to build and it leaks revenue.

Constantly.

This is not where you start.

👉 3 - Is the offer clear enough?

Most people have not learnt how to sell or how to market.

It could be a good idea to get some help with the copy, packaging and positioning in the beginning.

Small tweaks can make a HUGE difference.

👉 4 - Do people trust you?

Let’s say you have your reputation in B2B recruitment.

Now, you’re building something entirely different in a new industry.

No contacts
No reputation
No previous results

Then its normal to get crickets in the beginning.

You need to earn people’s trust.

And building that trust takes time.

Give it time.

If I were you, I would grab this free guide

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👉 5 - What is needed in order for people to buy from you?

Reverse engineer and create what is needed for people to:

- find you
- trust you
- buy from you

Enable people to window shop before they commit to buying.

An example:

📱 Social media content (a mix of formats and topics)

↓

📗 Freebie / lead magnet

↓

🤓 Newsletter

↓

🍏 Low ticket product (a digital product for example - no face time)

↓

🧑🏻‍💻 Face time with you

↓

🤝 Working with you during a longer period of time (a program for example)

👋 I need your help

I’m sending this newsletter 2 times per week.

Should I be doing that? Or would you prefer that I send it once per week?

Join my poll and help me by letting me know what you think 👇

🙏 Thank you, I appreciate you!

👉 6 - Is your content good enough?

ASK someone who knows and can give you an honest answer.

Copywriting and good storytelling is a SKILL.

Flat, boring and generic content is not going to convert to business.

It’s a waste of time.

Content will never save a bad offer.
Poor content won’t convert to business, even if its a great product.

People buy EMOTIONS.

We need to to create emotions through our content if we want people to take action on it.

👉 11 different ways to do this: https://hannalarsson.gumroad.com/l/LearnFromMyMostRevenueGeneratingContent-11Examples?layout=profile

👉 7 - Do you know how to monetize an audience?

Most people don't.

A lot of people think its enough to only show up and post.

You need to actually LEARN how to monetize content.

And turn 👀 into → 💰

→ It starts with clarity on your LinkedIn profile
→ Clear call-to-actions on your profile, at the end of your LinkedIn posts and comment section of your posts
→ And knowing how to drive people in the direction you want

👉 Grab my latest (3rd) edition of "How to update your LinkedIn profile so you can sell more"

If you need help with figuring out WHY your content isn't converting, I can help.

Reply to this email to book time with me.

That’s it for this week.

Hope you learnt something new.

Thank you so much for reading this newsletter, I appreciate you.

Have a great weekend everyone 👋
Hanna

👋 PS. My business is growing, and I’m looking for more people who can join us in content creation. Both writers and design work in Canva. You should have your own business, or be a freelancer and want to bring on more clients. Is this you or someone you know? Respond to this email if you’re interested in working with us.