The formula doesn't involve paid traffic.

The formula doesn't involve external funding.

The formula doesn't involve banging on thousands of doors.

Or chasing people.

💰 This is the formula I used to build a profitable 6-figure business:

1 - I decided how I was going to grab attention:

→ 4-5 core topics

I then added loads of subtopics under each topic. As soon as I got an idea I added it to my content library.

Back then it was: startups, remote work, go to market and future of work.

Gradually I changed to: revenue growth, startups, entrepreneurship, go to market and future of work.

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2 - I posted 1x per day and spent time on the platform: replying, commenting and networking.

I experimented with content & formats.

Every day I tried to become 1% better than yesterday.

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3 - I was OBSESSED about building an audience.

The more content I created, the more I loved it.

(today it's become a part of me)

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4 - I saw how people quit after 3, 4, 5, 6 months.

I kept going.

And engaged daily on the platform.

Big creators started reaching out and congratulating me for my growth. It felt great.

The more I posted opinions, showed my personality, experience, observations, the more followers I got.

The more I replied to comments, the more comments I got on my posts.

The more I commented on other people's posts, the better reach my content had.

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5 - I made loads of mistakes.

I felt like giving up so many times but I didn't.

I kept on experimenting.

The more followers I got, the more inbound I got.

I also saw some trolls coming.

I have my strategy on how I handle them.

I started 2 newsletters. I cross referenced my traffic:

social media posts → newsletter → product → social media posts → newsletter → social media posts etc etc

And things started to spin even FASTER.

The flywheel was REAL.

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6 - My goal was to drive traffic from my posts to my LinkedIn profile.

I knew that if I could get more and more people to my profile, I had a chance to build further trust and credibility with them.

The day I turned my profile into a landing page was the day everything changed.

Before it was like having a lid on. And when I updated it:

BOOM 💥

Things started taking off.

Lesson: clarity is EVERYTHING.

Most people have a scattered profile and that’s a big reason why they don’t convert eyeballs into revenue.

I started getting more inbound than I could handle.

It was literally crazy.

I knew I had to build a proper value ladder and add some products.

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7 - I drove people to my website.

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And worked on improving my website bit by bit.

I wanted to lower the threshold of reaching out to me.

And make it EASY to buy from me.

After insane demand I started my production company / agency:

Huntrs 🔥

That's where we create, design and build social media content, perform LinkedIn profile updates, lead magnets, banners, newsletters for our clients.

We help founders build their personal brand to fuel their business to the next level.

I have the experience, credibility, and process for helping them take the right approach and build more effectively from the start.

I know how to build a content-led business and win through organic growth on LinkedIn.

My patience with building my audience has become my leverage.

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8 - Since then I've kept going.

And this is now on repeat, repeat, repeat, repeat, repeat, repeat, repeat, repeat.

The consistency everyday has insane compounding return.

I’m excited about helping more founders and solopreneurs build profitable cashflow businesses through through their personal brand.

→ Let's build a life and a business we don't need a vacation from.

Talk soon,
Hanna

📌 If you want to do a similar journey with your business, and need my help to build your audience and take your business to the next level, reply to this email and let's talk.