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Today I want to talk to you about SALES FUNNELS.

This is important for every business owner out there.

And VITAL if you're building an audience through social media.

Something I’m seeing more and more of lately, is that a lot of people don’t either understand their sales funnel, or know they need to build one.

Let me explain it in a super simple way:

When you build audience on social media, you create and post top-of-funnel content.

It's high level stuff that creates AWARENESS.

Awareness is ATTENTION.

The better you are at creating hooks, using a language that sets you up for success (English) relevant content, great visuals that people want to repost to their own network - the more your content will perform, the more people you will reach

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and the faster you will grow your audience.

Your social media posts are TRAFFIC DRIVERS.

When you consistently show up in people’s feed on LinkedIn with great content, people want to follow you.

You create INTEREST.

By getting them to your profile on LinkedIn, you are able to build further TRUST.

And you want them to become a follower.

That's ultimately what we want.

Because now you can start warming them up with your content.

Day after day after day after day…….

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MEASURE

We measure top of funnel activity through:

- likes
- comments
- reposts
- and followers

If you’re a business owner, your goal is to get your followers further down the funnel.

Why do you want that?

Because you want to make the gap smaller.

You don’t just want them liking your social media posts.

That obviously doesn't pay any bills.

You want to ENGAGE people.

And teach them about your services.

You want to build TRUST.

You want to pull them closer to you.

And one day convert into a purchase / signup / book a demo = inbound.

HOW DO YOU DO THAT?

There’s a lot of ways:

• Lead magnets

• Newsletters

• Giveaways

• Webinars

You show up consistently and provide value.

You have clarity on your profile (who you are, what you do and who you help)

They go to your website to learn more.

And there, it's EASY to buy from you.

I WANT YOU TO THINK:

Social media content

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LinkedIn profile

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Your website

Keep lowering the threshold to reach out to you.

Improve your website. Make sure it has every possibility to convert.

Make it EASY to buy from you.

Create products with different price levels.

Optimise for not letting any dollar walk out the door.

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TO CONVERT TRAFFIC INTO INBOUND, REVENUE, AND PURCHASES YOU NEED TO:

→ create products with different price levels.

For example:

A low priced paid product (like a guide or an ebook) can lead people to wanting to go for one of your medium or high ticket products/services.

Create products that enables people to self educate and learn a bit before committing to one of your bigger services.

Sort of like window shopping.

Make it possible to access your knowledge to make them more interested.

Build for all wallets.

The gap between a social media post and an offering of $2-5000 is HUGE.

Or even a $500 coaching call with you.

Especially if you’re selling a service that will require someone to make a big change in their life or business.

Something that is new to them.

You want to find ways to close that gap.

And make it easier for them to buy from you.

And often you need to educate them for a period of time.

That’s why you want to spend time understanding and developing your funnel so you can build it with intention.

It starts with understanding your customer:

• their challenges

• their pain points

• who they are

• what they care about

• what they want

And doing things that doesn’t scale.

That’s how you stand out from the crowd.

Think: traffic driver → landing page → conversion

Once you nail this, put it on repeat.

That’s why I love content on social media because people will self-qualify and reach out to you when THEY are ready.

Unfortunately most people quit before this even starts happening.

How long this will take depends on multiple factors, such as:

• how great your content is

• your existing network and reputation in this field

• how much you are able to apply and realise the audience growth rules (people often spend way too little time on the platform for them to build up reach)

• how consistent you are

• how relevant your product is

• how willing you are to iterate and learn from the feedback you are getting

Hope you found this helpful and that you prioritise this.

This is KEY.

This is how you will get more business from your content.

This is one of the biggest factors of my success in building my business.

Talk soon,
Hanna

📌PS. We can help you build your funnel. I provide coaching (how to build a profitable online business) and we also help you build your funnel.

Whenever you're ready, there are 4 ways I can help you:

1. If you need help to build demand for your business, consider booking a consultation call with me - this is what I advise on
   

2. Book your lead magnet and personal branding strategy + ghostwritten social media content with us → go HERE
   

3. Ready to grow your audience, personal brand and organic pipeline? Grab my guides or work with me for 2-3 months and build your personal brand → go HERE
   

4. Want to sponsor this newsletter - reply to this email