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When we ask everyone for input it can turn out like this 😂

Was this email forwarded to you?

I have spent my whole career working in go-to-market (sales and marketing) across many different industries.

Today I’m building my own business and helping founders to get their business off the ground and grow their business.

One of the most common things I see founders struggle with is:

• Sales

• Marketing

• Distribution

• Building sales funnels

I’m a big fan of keeping it simple.

And starting small.

Two things:

• Your business idea doesn’t have to change the world

• Nothing ever sells itself, although many people act like that is the case

It’s BS we’ve been sold.

Entrepreneurship is not just just the Jeff Bezos and Mark Zuckerberg approach.

It’s about finding a problem people are willing to pay you for to solve for them.

And being a few % better than others in delivering that service.

That’s it.

Start small.

Start simple.

Start where you are.

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Here’s how to get your first 100 customers

📱 1 - FIRST STEP: START WITH FINDING YOUR FIRST 10 CUSTOMERS

Ask friends, colleagues and family.

This is a common way to get started.

Use platforms like LinkedIn, Facebook, Instagram, TikTok.

I got my first client from LinkedIn.

It wasn’t a friend though.

They reached out when they saw my content and wanted to book me for their kickoff.

I got the email when I was in Greece..

..and I showed up at their kickoff 3 weeks later in the Stockholm archipelago.

They booked me because of my experience of building the sales team at Remote, and leading a team of 90 people across 22 countries and building a unicorn 🦄 ($30M ARR in 18 months).

It can be this simple.

Focus on getting one customer at a time.

“But I don’t want to sell those things”

I haven’t worked for any company in my career that started out with the perfect offer, found product market fit instantly and had a product or service that sold itself.

You start somewhere.

You start with something.

And gradually you become better and better at selling and finding the right offer and the right customers.

Finding product market fit, is ITERATION.

You don’t find it in a book.

You can’t get a person to tell you how to find it.

You find product market fit through speaking to customers, and getting yourself out there and lots, lots of trial and error.

Focus on finding the first 10 customers, and then learn from that and see what you want to double down on to get the next 90 customers.

The second things I sold was my personal branding program.

I started getting requests from CEOs and entrepreneurs about helping them build their personal brand online.

Then I built that program.

Today its grown into a whole ecosystem of services I sell.

The third thing I sold was advisory.

So, start where you are.

Monetize your knowledge.

And gradually package things into programs, services and products.

👄 2 - REACH OUT TO TARGETED STRANGERS

This can be through personalised outreach and building your personal brand and audience.

As you know, I’m a BIG FAN of building reach at scale and trust at scale through building an audience.

It’s changed my life completely.

⚡️ Did you know:

• 43% of your company’s market value, is dependent on your CEO's reputation.

→ Here’s how you can get started with building your personal brand on LinkedIn

📣 3 - GO WHERE THEY ALREADY HANG OUT ONLINE/OFFLINE

Grab eyeballs where they hang out:

• Sponsor a newsletter

• Etsy

• Gumroad

• Reddit

• Events (personally I don’t feel events do much, I go all in on online activities)

• Social media platforms (Facebook groups, Linkedin, Instagram, etc)

There’s so much online that is free these days, so you don’t need a budget or VC funding anymore.

🗞️ 4 - GET PRESS

Can be hard but still worth trying.

I’ve worked at so many startups and managed to get them press really early on.

Reach out to newspapers, magazines and pitch them a good story.

Stand out from the crowd.

And a funny thing: when you have learnt how to grab 👀, media will start reaching out to you.

That’s how me and my clients are getting featured on Entrepreneur, Inc (dot) com, and Forbes.

🎯 5 - AIM TO GO VIRAL

“That’s hard”

Of course it is.

Do you know the best way to go viral?

By being consistent.

Start posting 5 times per week. Spend 2-4 hours on engagement (commenting) per day.

Then I guarantee you will go viral.

“I don’t have that time to spend online”

Then you outsource it.

→ Here’s how we can help you build reach, demand, authority and audience online.

We are rewarded on these platforms for consistency.

But most people are not willing to put in the work to do that.

Or know how.

→ Here’s how to increase reach and performance on LinkedIn

When this post went viral for me, it was insane. It was hard to handle the inbound lead flow.

Can’t complain though 🤣

🎾 6 - GET PHYSICAL PLACEMENT

Where are your customers?

Where do they spend time?

This can be:

• sponsoring an event or conference

• a competition

• communities

• a magazine

• sports

I’m sponsoring a tennis court this summer.

I haven’t done anything like that for my company before.

Looking forward to showing you the tennis court branded with the Huntrs logo and website.

Why did I choose to do that?

It’s a place where my target audience spends their summer.

Most of my clients are American. They find me online.

🥮 But I’m warming up the Swedes as well.

Let’s see how it goes.

Either way, it will be a success because Huntrs will get a lot of 👀 from the buyer persona we want to reach.

Find ways to be different.

That’s it for this week.

Hope you’re learning stuff from this newsletter. Hope it makes you think.

Until next time,
Hanna 👋