⏳ How To Go From Selling Time to Selling Products

In partnership with

Look, there’s no doubt about it:

The world of work is changing.

Big time.

And we either embrace it and adapt.

Or we will most likely struggle.

→ More and more people are transitioning from a traditional career into a portfolio career.

In fact:

• 50% of all professionals will have a portfolio career by 2030, according to an OECD forecast.
  

• The creator economy is projected to double in size from $250B to $480B over the next 5 years.

Let’s dive into this edition.

↓ ↓ ↓

This edition is sponsored by: AdQuick

Run IRL ads as easily as PPC

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.

Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can plan, deploy and measure campaigns as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

You can learn more at AdQuick.com

Two of the most common questions I get are:

“How do I go from only selling time to selling products?”

“How do I start building multiple income streams?”

If you’re already building a business today, you know who your customer is.

✅ Good, we can check that off the list and start from there.

↓

The work you do for your customer today, what’s the most common question you get?

If it’s something that solves a problem for a specific customer, it might be a good idea to package that specific problem and solution into a how-to product or a step-by-step tutorial of some kind.

You can build:

📕 A guide
👩‍💻 An ebook
🎙️ A podcast
🗞️ A newsletter
💬 A community
🔥 A personal brand
🔗 A program/ course
📱 A software / platform

The first thing I started with was a program:

I built the first version of The Personal Branding Program in July 2022.

Then 1:1 services.

I tried fractional sales leadership but I hated it (learnt loads from it though, so reach out if you need advice) so I stopped doing that.

Then I started The Future of Work Newsletter.

Use these 8 simple steps to get started with building your personal brand, audience and organic pipeline on LinkedIn.

↓ ↓ ↓

After that I published my first ebook: Remote Freedom.

After a while I started getting requests from people and companies who wanted to sponsor The Future of Work Newsletter.

So then I started selling that too.

Once I had that going I got requests to do collaborations with companies on ebooks, so I made some collabs on that too.

Then I learnt from selling the Personal Branding Program that most people needed help with content in the beginning. So I packaged our services and that later became our Done-For-You Services that we sell to entrepreneurs, builders and CEOs today.

Then I started this newsletter for builders, to help business owners build profitable online businesses: Huntrs 

Then I built guides for people who did not have budget to buy my program or coaching. From the moment I launched my first guide I just knew I had entered into a new phase of building my business.

It’s hard to describe the feeling of waking up in the morning and seeing people all over the world have bought my guides while I have been asleep.

Once you earn your first dollar online you are hooked.

I WAS HOOKED.

Shortly after I published the first one, I realized I needed to build another one, so I built another one.

And another one.

Then people started asking: how do you build and make money on guides?

Then I built this guide to teach people how.

I am building my business like an ecosystem.

And I’m building for my audience and what they need.

This is my funnel:

Social media content

↓

Newsletter / Lead magnet

↓

Guides / 1:1 services / Coaching / Program / Done For You Services

↓

Loop back to content, newsletter, guides, and done for you services and coaching.

⭕️

→ The longer I build my personal brand and listen to my audience what they want and need, the faster this flywheel spins.

And the more inbound business I close.

This flywheel is powered by social media content (posts like this one or this one), my newsletter email list and my Gumroad email list.

(this is the rise of the organic content-led business model - RIDE THIS WAVE pls)

Once you’ve decided what to build, take the first step and start building.

→ IT WILL NEVER FEEL COMFORTABLE IN THE BEGINNING.

And it will never be just the right time.

So, get started - and the path will reveal itself.

I went from being employed and only selling time (stuck in back to back soul crushing meetings all the time 🫠) to becoming a business owner, building a portfolio career and multiple income streams.

This has changed everything for me.

I want this for you too.

Hope you found this helpful.

Book a consultation with me if you need my help and advice → book here.

Next week I’ll share actionable advice on how you can write great content for LinkedIn (not written by ChatGPT 😅)

→ What do you find difficult when it comes to creating content for social?

Hit reply and and ask me anything and I’ll make sure to respond to the questions in the next edition so everyone can learn and benefit from it!

Talk soon,
Hanna 👋

PS. You can still grab my guides and access the summer sale discount.

👉 Enter SUMMERSALE18 at checkout. Sale ends Saturday EOD.