Hey, hey, hey 👋

Greetings from a cold Sweden.

How’s your week been?

This week had it all:

• A workshop with a leadership team on personal branding.

• A big reminder how HARD startup founders work and how much it impacts everything in life.

• Meeting with 3 of the startups I advice on go to market.

• Meeting new startups in consultations.

• Starting the personal branding program with 4 new people.

• A LinkedIn post that broke the internet.

• Had lunch with an old colleague who is building an AI company.

• Reminded (again) the importance of working with the right people.

• What is business moral and common sense to me, might not be for someone else. We live and we learn.

What have you been up to this week?

🌱 Your growth ecosystem

Understanding the ecosystem you are a part of is essential if you want to grow your business.

What do I mean with this?

Anyone can start a company. That’s easy.

Anyone can build a product. That might take some more effort.

However, it doesn’t matter how good your product is, if you can’t sell it. To your customers, to your team, to your investors - to your audience.

You need to understand the context you are in and how to communicate with it.

🎬 RECOMMENDATIONS & SOME INSPIRATION

📊: The creative economy in the US is now bigger than transportation and agriculture. 😱

📱: A short social media lesson from Gary V here.

💸: Your LinkedIn profile is where your content converts. Turn your profile into a landing page. Start here with my guide.

🏡: AirBnB CEO: "It was so dark, we nearly died", listen to Brian Chesky.

🧲: Sahil Bloom inspires me daily - read about how he talks about founders owning their own distribution channel. I highly recommend his FREE newsletter.

🔥 Here’s 11 ways you can start building an ecosystem around your company

1. Do smart partnerships. Too few companies realise how much there is to gain from teaming up with companies and people who speak to the same audience as you do. Look at RepVue for example, they understand this. People follow people, people LISTEN to other people.

2. Every founder and leadership team should build their personal brands. There is nothing that can be compared to this type of traffic and growth. As Gary V says: “The mobile is the remote control of the universe.” Prioritise it accordingly.
   

3. As a business owner, it’s your job to find ways to speak to your target audience. Both the immature buyer and the one who is ready to buy. In the beginning of building a company that spectrum can be big. You need to find ways to get them into your ecosystem so you can gradually start warming them up. When they are ready, they reach out to you.
   

4. Ask yourself: What services or products are needed AROUND my product? How can I meet this demand from people and lower the barrier for my core offering? What services/ products are needed after someone have used my product? Build accordingly.
   

5. How can I go above and beyond in the delivery phase so I create ambassadors of my brand and product?
   

6. Build a community around your brand. This starts with you. And supporting your employees to do the same. Engage and speak to people.
   

7. Ask your board and investors for help. This is our wish list: these are the companies we want to get in contact with. How can you help us get introduced?
   

8. Ask your customers how you can help them. Are there any introductions you can help them with? Give, give, give. It always comes back 10x.
   

9. Don’t underestimate your own network. Ask yours, do you have anyone in your network who needs our services? Before you go completely cold and reach out to prospects, make sure you have done the work closest to home.
   

10. Work with an growth advisor and tap into their experience and network.
    

11. Grow with your people on social media. Encourage them to build online. Did you know that when brand messages are shared by employees on social media, they get 561% more reach than a brand's social media account. 🤯

And when a lead is generated through social selling or employee advocacy that lead is 7X more likely to close compared to other lead-gen tactics. 🥳

Then add to the mix that the average time people spend on social media per day is 2 hours and 23 minutes.

Just sayin..😎

📈 The post that broke the internet

After just 28 hours the post has performed extremely well.

👍 34,562 likes

❤️ 6,000+ new followers

🔥 2,995,472 impressions

🎙️ 1,104 comments

♻️ 1,443 reposts

📬 22 inbound leads

📈 2320+ newsletter subscribers

..and it’s still coming in 😂👍

Check out the post here.

→ Do you need help to increase reach and build demand on LinkedIn? Look at the bottom of this edition how my company can help you.

Time’s up for this week.

If you like this newsletter, please share it with someone you think would benefit from it.

It would help so much 🙏

👋 Work with Hanna

Whenever you're ready there's 4 ways I can help you:

1. I help startups build revenue growth, audience and high-performing teams. If you want to work with me as your GTM Advisor, reach out here or send me an email: [email protected]
   

2. Work with me 1:1 and build your audience on LinkedIn. You will learn the exact strategy I used to build 78,000+ followers and 48 million+ impressions and how you can do the same and fuel revenue growth to your company. Learn more here.
   

3. Go-To-Market with Huntrs. Reach us here. 🔥
   

4. The world of work is changing. Join 39,000+ people and subscribe to The Future of Work Newsletter.