You’ve spent time on writing a post for LinkedIn, and then you got 2 likes (one like was from your friend because you asked them) and a few impressions..

At the same time, everyone else is going viral and getting thousands of impressions, shares, comments and likes 🤯

Do you know that feeling?

It sucks.

Chances are you left out critical components in your post.

Or the post you wrote was really good, but you haven’t optimised for maximum reach so the post didn’t get as much credit as it deserved.

Great content is all about emotions.

You need to make people FEEL something.

So instead of continuing with the same approach, and then give up, do this instead:

1. Define WHO you are writing for:
   
   What’s important to them?
   What do they care about?
   What’s their challenges?
   What do they want?
   What’s their pain?
   

2. LinkedIn is NOT a billboard. It’s a professional network where people come to network, learn and do business.
   
   What does that mean?
   
   It means: Building an audience is as much about posting content that resonates with your target audience as it is you engaging on the platform.
   
   In every interaction with your network, make sure you add value to the dialogue.
   

3. Start with a great hook. Draw people in.
   
   When people scroll their feed on LinkedIn, they scroll roughly 100 meters.
   
   😳
   
   Yeah, I know it’s crazy.
   
   So choosing a GREAT hook is key to make people stop and read your post.
   

4. Get to the point fast. Be concise and write short sentences.
   
   Skip the PhD.
   
   This is social media.
   
   Content should be short form. Long form is for newsletters and blog articles.
   

5. End the post with a summary, a call to action, or ask for people’s opinion and add to the post…

And please for the love of everything that is holy, don’t talk product and features in your content.

..and an absolute cheat code to building a company.

The formula to fuel revenue growth to your company through content is simple:

→ Build an audience

→ Drive targeted traffic to your LinkedIn profile → to your website

→ Convert traffic

→ Repeat, repeat, repeat

Start building before it gets too crowded.

Do you want to learn the exact strategy I use to build audience on LinkedIn and fuel my company with inbound daily?

→I just launched my 3rd Personal Branding Guide on How to Create & Structure Content on LinkedIn!

19 hooks, how to structure a post, all of my best practices and learnings from 60 million impressions and 104,000+ followers and thousands of posts, storytelling that will grab people’s attention, the funnel: from traffic to revenue, formats and how to build your system…

I’m offering a discount for the coming 7 days. Get instant access and grab it before it moves up to full price (the discount is applied at checkout)

Before we go..

..a meme 💁‍♀️

That’s it for this week ✌️

See you next week!

🔥 How to work with me

Whenever you're ready there's 5 ways I can help you:

1. I help startups build revenue growth, audience and high performing teams. If you want to work with me or Huntrs, send me an email: [email protected]
   

2. Are you ready to build your personal brand? Work with me 1:1 and build your audience on LinkedIn. In my Personal Branding Program you will learn the exact strategy I used to build 104,000+ followers and 60 million+ impressions and how you can do the same and monetize your traffic and fuel revenue growth to your company.
   

3. Grab my personal branding guides:
   → How To Turn Your Profile Into A Landing Page
   → How To Get Started With Building Your Personal Brand on LinkedIn
   → How to Create & Structure Content on LinkedIn
   

4. Need to find the right fractional sales rep to your team? We help startups build high-performing lean teams - Reach out to Huntrs
   

5. We deliver ghostwritten content to help founders and CEOs build their personal brands and fuel revenue growth to their company. Work with us and let us set you up for success 🔥