Are you posting on LinkedIn and not getting any inbound leads?

→ Today I want to talk to you about your LinkedIn profile.

A LOT OF PEOPLE don’t have clarity on their profile and end up getting nowhere with their presence on LinkedIn.

In fact, most people have a messy profile that creates confusion with a million different things with no clarity.

Less is better.

↓

Why is clarity a must?

Because we have microseconds to grab people's attention.

There's no room for question marks.

You work hard on creating content that brings people to your profile - and people LEAVE your profile and do nothing if they can't understand who you are, what you do and how to work with you.

Your LinkedIn profile is where your content converts from 👀 eyeballs → 💰 revenue.

→ Everything changed for me when I updated my profile.

I receive between 5-30 inbound leads through LinkedIn everyday.

I’ve built a 6-figure business in less than a year from organic content on LinkedIn.

→ And I’m selling 1:1 services, programs, products, sponsorships, collaborations and done for you services.

You can do the same.

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Here's what you need to update and make crystal clear:

1. Get a great cover photo (no AI generated photos)

2. Add a website link to drive them to your website

3. Have a clear job title and a brief summary of achievements in your current and latest roles

4. Design a banner that represents you well (this should make people instantly know what you do) because this is your personal BILLBOARD - make sure to make an impression!

Again: less is better. You don’t want to have 7 different things on your banner.

The banner should tell your visitor:

- what you do
- for who you do it for

You can also mention something that builds more credibility.

Or how you work.

Make it personal and to the point.

Here’s mine:

5. Update your summary:

- Add bullet points
- Add spacing
- Add a list

Write a scannable About section. 

No PhD.

Less is more.

6. Create your FEATURED section to promote yourself. This is where you build more trust, brings people closer through a great lead magnet or newsletter and add a call-to-action (CTA)

- remove the best performing post (it’s not what will bring you inbound)
- put 2-3 of your offers in the featured section

7. Create a compelling tagline that describes what you do + makes people curious to check out your profile

This is one of the most important things to be intentional about as this works as your traffic driver when you make comments on the platform.

8. Ask former clients/managers/board/colleagues for recommendations

Want more help on updating your profile?

📌 Here are 3 ways I can help you:

1. Update your profile through my step-by-step guide:
→https://hannalarsson.gumroad.com/l/HowToTurnYourLinkedInProfileIntoaLandingPage

2. Book a session with me and get an audit of your profile:
→ https://hannalarsson.me/personal-branding/

3. Me and my team can update the profile for you:
→ https://hunt.rs/design/

We rewrite all your texts, design your banner and featured section, tagline, remove unnecessary things on the profile, add top skills and create a red thread throughout the profile so it represents you well and can convert 👀 → 💰.

→ Reply to this email if you want to book an update of your profile with me and my team.

We can create clarity for you.

Update and optimize your profile and avoid missing out on the momentum.

Talk soon 👋