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One algorithm tweak and your reach is gone.

Ask anyone who built an audience on any social media platform; Facebook, LinkedIn, Instagram, Medium etc...

So many have watched their engagement crash overnight.

Social platforms give you visibility…until they don’t.

Don’t get me wrong:

You need social media to build REACH = help new people to find you.

But social media algorithms are unpredictable.

And you shouldn’t only rely on social media.

But an email list?

That’s yours. Nobody can take it away from you.

✅ You need social media for reach and for new people to find you.
✅ You need an email list for ownership and access.

My biggest growth driver isn’t LinkedIn.

It's my email list on Beehiiv.

An email list gives you direct access to your audience.

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Here’s why an email list beats social media every time

Direct access → You land in inboxes, not newsfeeds.

Ownership → Followers on LinkedIn aren’t really yours. Subscribers are.

Conversion → Email drives higher ROI than any social platform. 40x better than social media.

Trust → A newsletter feels personal. It builds authority faster than any post.

If you want stability, build your list. Social media is top of funnel, but not the foundation.

Action steps

• Build - Add an opt-in to your site.

• Engage - Write short, valuable emails weekly.

• Convert - Segment and automate when you scale.

Start now. Build the audience you actually own.

I started my LinkedIn newsletter 3 years ago.

And my Beehiiv newsletter 2 years ago.

What I love most about it?

I can write it from anywhere.

A hot cafe in Rome.

From the Swedish forest.

By the pool in Tenerife.

From the mountains in Spain.

By the lake during a day trip up north.

Or my desk at home.

How to make money from your newsletter

For a business owner, an email list is a must.

It’s a non-negotiable 💯

As a side hustle it can be a great way to earn some money on the side as well as tiptoeing your way to build something of your own.

I know a lot of people who are making 6-figures from their newsletter.

Earning money from online writing is so underrated.

(this is what Tim Denning says about it)

You will always find people interested in the topic you write about.

A very common misconception is that you should wait until you feel ready or have time to write the newsletter.

I did this mistake myself.

You shouldn’t.

You should launch it asap and build the list for 1-2 months.

It takes time to build an email list.

Promote the email list on LinkedIn for 1-2 months before you send your first edition.

📌 2 ways I can help:

1. Download my guide and learn how: https://hannalarsson.gumroad.com/l/HowtoMakeMoneyfromYourNewsletter?layout=profile

2. We set up the newsletter for you: https://hunt.rs/newsletter/

   

Do not wait.

Act now.

Until next week,
Hanna 👋