In the autumn of 2022 I was completely fed up.

Fed up with:

- where I was

- the work I had been doing

- working for people I did not enjoy working for

And sacrificing a LOT.

I knew I needed to make a change.

This DEEP feeling of being fed up is what I used to my advantage.

At the end of 2022, I took a decision.

I needed to just take the jump.

So I did and I went all in.

I was committed to building my own business.

→ In my way.

Over the next year this became my FUEL.

I used my frustration as my fuel.

I’ve always wanted to build my own business.

I never want to work for anyone ever again.

This is my motivation: FREEDOM.

→ And helping people to grow their business.

So I started building 💪

- I wrote and created social media content

- I started a newsletter (we hit 100,000 subscribers the other day yeeeey 🎉)

- I interviewed people

- I coached CEOs

- I put together ebooks

- I designed programs

- I built products, 1:1 services etc etc.

I also tried several services that failed.

I sold my time as a consultant, advisor and business coach.

I monetized my knowledge 💰

And built products and services based on what I have been doing my whole career:

→ helping founders grow and scale businesses.

I already had my personal branding program that I was running on the side from the summer of 2022.

(that was when the first entrepreneur and CEO reached out to ask for help to build his personal brand)

In the beginning I said yes to EVERYTHING.

And I learnt a ton from this period.

I was building my company: Hanna Larsson

A bit more than a year later I founded Huntrs.

And gradually things started to take shape.

I’ve iterated LOADS.

I still do.

It's through ITERATION that I'm building my business.

And customer feedback.

I love talking to customers and improving what we deliver.

→ One day I realised:

I've built a 6-figure business in less than one year 😱

Through organic content.

It was hard.

Painful at times.

But so much FUN.

And I would do it all over again.

→ To be able to be FREE.

Entrepreneurship is FREEDOM to me.

I can finally use all of my strengths.

And I don't need to ask for permission or feel that I am held back anymore.

This is what I was meant to do.

When I started getting fully booked, I started doing micro-outsourcing to contractors to help deliver to my clients.

And gradually I built more and more products and services.

So I could:

- sell less time

- and have more time to build the business

The more I built my audience and personal brand on LinkedIn, the more inbound business I got (here’s how)

→ Today I help founders to grow their business, pipeline and personal brand.

And build profitable online businesses.

Why should you care?

The creator economy is projected to double in size from $250B to $480B over the next 5 years.

We are just at the start of this.

You’re not too late.

But you need to get started to avoid missing out on this momentum.

Don’t lose this opportunity.

→ Take part of this and build something of your own.

“But Hanna, everyone can’t become an entrepreneur”

I truly believe that more people would if they knew how to get started.

Most of us have only been taught one script.

No one in my family is an entrepreneur.

This is not rocket science or brain surgery, it’s just a different script.

And we need to teach people HOW.

You don't need to have it all figured out.

All you need is to:

- get started

- have one offer

- and build your personal brand

→ The path will reveal itself.

It did for me, and so many others I’ve met and coached along this journey.

The feeling of independence and freedom is PRICELESS.

Because life is too short to only be building someone else’s dream.

Let that sink in, then get started.

Talk soon,
Hanna

📌 PS. Do you need my help with figuring out what a portfolio career means to you? Book a one-hour consultation with me or my 5-hour portfolio career program.