👋 Welcome to almost 500 people joining the last 7 days.

Hope you all have had a great week.

Can you believe it’s only 65 days left of this year?!!

Time flies too fast.

This week I want to zoom in on how you can increase reach with 561%.

561% is a lot.

The great thing is that it’s possible for everyone.

Did you know that when brand messages are shared by employees on social media, they get 561% more reach than a brand's social media account.

🤯

And when a lead is generated through social selling or employee advocacy that lead is 7X more likely to close compared to other lead-gen tactics.

🥳

Then add to the mix that the average time people spend on social media per day is 2 hours and 23 minutes.

😳

I would guess it's probably even more than that.

It's such a massive untapped opportunity for so many companies.

This is the number one reason why you should encourage and empower your employees to be active on social media.

Social media is where people spend time building networks and communities.

This is where you influence people today.

And your job as a business owner is to find ways to capture that attention.

🍰 RECOMMENDATIONS & SOME INSPIRATION

💥: How to create viral content

📱: A short social media lesson from Gary V here.

📣: Some interviews are just better, this one with Machinelab Ventures was.

🧲: Sahil Bloom inspires me daily - read about how he talks about founders owning their own distribution channel. I highly recommend his FREE newsletter.

🐫: Check out Superside's take on building resilience and smart bets, here

🍊: 11 tips that will save you a whole lot of time and headaches

📣 Here’s how you can grow with your people

1. Encourage your team to participate 🥳
   
   Be transparent with your team on how marketing is going, ask for their ideas on stuff you can do together online to create a buzz.
   
   Share with them that everyone's contribution matters.
   
   Create FUN competitions.
   
   There is no better way to grow an audience than to start with your employees and get them excited to contribute.
   

2. Encourage your people to build a personal brand ✌️
   
   Let your team know that you encourage them to be active on social media and build their personal brand.
   
   Show them by doing it yourself.
   
   Some people want to get started but don't know where to start.
   
   Invite someone that can teach the team how to get started - do it together and make it fun!
   

3. Share recognition with team members who build online 🏆
   
   If you have people on your team who share content regularly on LinkedIn and other social media platforms, they are probably driving a lot of traffic to the company.
   
   Give recognition to them publicly.
   
   Team members will feel seen and appreciated, and it will encourage the rest of the team to get started as well.
   

4. Provide them with material 📒
   
   Creating content doesn't come natural to everyone.
   
   Some team members won't do it.
   
   That's totally fine.
   
   An employer can of course not force their employees to be active on social media.
   
   It's up to them.
   
   Their LinkedIn profile belongs to them.
   
   Not the company.
   
   With that said, it's a great idea to share material with the team once a week.
   
   Stuff they can share online if they want to.
   
   Stuff they can use as inspiration or just re-share as is.
   
   This will help people to get started.
   
   Even if they don't share stuff about the company, they are still driving a lot of traffic and building awareness for the company by being active on social media.

Encouraging your employees to be active on social media is a win-win.

And you'll see your online audience, engagement with your brand and inbound leads skyrocket 🚀

Time’s up for this week.

If you like this newsletter, please share it with someone you think would benefit from it.

It would help so much 🙏

👋 Work with Hanna

Whenever you're ready there's 5 ways I can help you:

1. I help startups build revenue growth, audience and high-performing teams. If you want to work with me as your GTM Advisor, reach out here or send me an email: [email protected]
   

2. Work with me 1:1 and build your audience on LinkedIn. You will learn the exact strategy I used to build 85,000+ followers and 54 million+ impressions and how you can do the same and fuel revenue growth to your company. Learn more here.
   

3. Your LinkedIn profile is where your content converts. Here’s how to turn traffic into inbound and revenue.
   

4. Go-To-Market with Huntrs. Reach us here. 🔥
   

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