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You don’t need VC funding to build a business.

This is a lie we’ve been told.

In fact, only 0.05% of startups get VC funding.

You don't need it to build a cashflow online business.

I ❤️ HubSpot

I have a secret crush on them.

Proud to have them as sponsor of today’s edition:

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Turn Your Content on Social Into a Sales Rep Working For You 24/7

Every morning when I wake up, I have several inbound on LinkedIn (DM) and my email inbox.

If you actively build audience and post content every day, this is what you can achieve too.

Because this is the rise of the content-led business model.

And this opens up the opportunity for anyone to take part of it.

→ Before I asked anyone in my audience to buy, I gave, gave, gave, and then gave some more

→ → → you need to build TRUST.

I post every single day.

Why?

→ social media is a consistency game.

You should post a mix of: educative, inspiring and entertaining content

Content is all about emotions - you need to make people feel something.

Book a session with me to learn how to tell stories, or we can be your copywriter and write your posts for you.

To convert traffic to revenue:

→ Your profile needs to be crystal clear: who you are, what you do and how to work with you.

If you’re profile is scattered and lacks clarity, you won’t convert anything.

You can follow my guide how to do this, or we can update your entire profile for you.

Market yourself like your life depended on it (because it does) - show your experiences and results; show why people should listen to you.

Pitch your services in the comment section of your posts.

Read the latest edition of The Future of Work Newsletter → here

Want better reach for your posts?

Engage more on the platform.

Stop overthinking it.

Ship, ship, ship - see what works - improve, then ship some more.

→ Show as many sides of yourself as possible:

Become relatable and show your authentic self.

The more AI content we see, the more we will crave the human element.

→ Be yourself - you are the niche.

Don't worry about what other people think - if everyone agrees with you, you're not doing a great job.

Building your personal brand is the BEST way to build a world-class network.

So far my content-driven approach has generated:

→ A 6-figure business ($)
→ 5-30 inbound leads per day
→ Selling digital products on Gumroad
→ Featured by Inc, Entrepreneur, CXO Magazine
→ An ecosystem of services around personal branding & revenue growth
→ Business coaching, programs, ghostwritten content & designs
→ Clients all over the world - 25+ countries
→ 85 million+ impressions
→ Top Voice on LinkedIn
→ 172,000+ followers
→ 2 newsletters

B2B has changed. 

The future of B2B sales is personal and content-driven.

Treat your personal brand like an asset:

- share stories
- write like you talk
- build an organic pipeline
- don't take yourself too seriously
- show as many sides of yourself as possible

Grab attention through storytelling.

This is how you attract customers.

This is how you grow your business.

This is the rise of the content-led business model.

And it starts with you.

Get started today 🔥

💯 PS. Hire us as your copywriter. Get all content from us, or a mix of your own and ours. Respond to this email to learn more.

↓ ↓ ↓

📌📌 Here's how I can help you:

1. Do it yourself: grab my guides
   

2. Do it with you: book coaching (personal branding / business / portfolio career) with me → here
   

3. My programs are now open for enrolment: personal branding + how to build a profitable online business → here
   

4. Done-for-you: we build you strategy AND create, write and build your personal brand for you → here

Reach out, don't be shy - I'm just a message away 👋