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When I started building online I wanted:

• Global clients

• Every day to look different

• To stop relying on income stream

• To work wherever and whenever I wanted

• To avoid sitting in back to back meetings every day and slowly feel myself dying from the inside (like I did in 2020-2022)

Other than selling the type of services that I had been doing as an employee, I had zero plan when I got started.

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You don’t need to have the whole plan mapped out but you need to be willing to listen

I didn’t have a plan.

I just knew I needed to get out and make a change.

But I eventually I got a plan.

How?

By speaking to loads of people and creating content and asking my audience what they needed.

The hardest part?

It was by far the first $10K. It was SO hard.

That’s why I keep emphasizing on the importance of building things brick by brick, step by step.

You don’t need to have the whole plan mapped out.

No feedback is feedback

The first year is all about learning.

A great way to do that is to sell time and be a sponge.

I’ve tried loads of services that didn’t work.

What many seem to not realise is how much iteration is involved in building a business.

If something isn’t selling - it’s feedback.

If you are posting on LinkedIn every day, and no one is reaching out to you - it’s feedback.

If you have visitors on your website, and no is asking questions about your services - it’s feedback.

You need to be willing to kill your darlings.

And iterate until you find what works and what people need out there.

The good news

The good news is that there’s a ton of great problems to solve out there.

The bad news is it takes time and resilience to find a good problem to solve for people.

Many don’t want to.

They’re stubborn.

They are more attached to their own idea, than taking in feedback from the market and adapting.

You remember this video, right?!

It never gets old.

This is why so many businesses die.

(click on the image, embedding LinkedIn video is terrible in this template)

The market is the boss

So they end up going back to employment.

There’s obviously no harm in that.

They simply didn’t want it enough.

If they did, they would have been open to the feedback and the signs in front of them.

So many people have a romantic view of running a business.

I don’t take this for granted one bit.

If you are building a business, you need to take hard decisions.

Sometimes you need to:

• kill a service or product

• fire people

• fire clients

• start over

• step in when shit hits the fan

• go back to the drawing board

• be willing to question your own view of things

And change your mind. A lot.

Many businesses die because of the founder ego.

Don’t let it be yours.

Talk soon,
Hanna

Whenever you’re ready, here’s how I can help you:

I offer:

• Guides → so you can do it yourself

• Coaching → do it with you

• Done-for-you → we build for you

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