In partnership with

The fastest growing company of all times is not a US company.

It’s from Sweden 🇸🇪

↓

Meet Lovable 🦄

Lovable uses AI to let anyone build apps or websites.

No code is required 🤯

It’s “vibe coding” democratized.

They reached $17M ARR in just 3 months, with over 30,000 paying users.

They are growing with 1,500 users per day!

↓

It took them 8 months to reach $100M in ARR.

They achieved all of this through a lean team of 15 people.

It’s insane that this is even possible today.

💥 THIS EDITION IS SPONSORED BY HUBSPOT

How 1,500+ Marketers Are Using AI to Move Faster in 2025

Is your team using AI like the leaders—or still stuck experimenting?

Masters in Marketing’s AI Trends Report breaks down how top marketers are using tools like ChatGPT, Claude, and Breeze to scale content, personalize outreach, and drive real results.

Inside the report, you’ll discover:

• What AI use cases are delivering the strongest ROI today

• How high-performing teams are integrating AI into workflows

• The biggest blockers slowing others down—and how to avoid them

• A 2025 action plan to upgrade your own AI strategy

Download the report. Free when you subscribe to the Masters in Marketing newsletter.

Learn what’s working now, and what’s next.

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Lovable are using more than 12 growth channels at the same time:

1. Linkedin

2. X

3. Discord

4. Youtube

5. Google

6. Partnerships

7. Github

8. Product Hunt

9. Podcasts

10. Events

11. Ads

12. Reddit

As most startups, they didn’t grow through expensive ads.

They have grown through:

• Building in public and sharing every product update

• Social proof

• A lean team: You don't need a massive team to build a great business anymore

• Community sharing

• Transparency

• Building an audience with stories that matter
  

Why it Matters For You and Me

I have no intention to build another unicorn.

(I already did with Remote)

You probably don’t either.

My intention is to continue helping more people turn stories into revenue and grow their businesses through their personal brand, and multiple income streams.

In an AI driven world, trust is everything.

It’s the human angle that wins.

Your personal brand → what you say, share, and stand for, is your edge.

🤝 It builds trust.
📈 It builds equity.
💰 It builds revenue.

✅ Here’s How You Start Building That Edge, Lovable Style

1. Build in public 
   
   Share wins, screw-ups, pivots.
   
   It turns users into believers.
   

2. Leverage multiple channels
   
   LinkedIn, X, Discord, newsletters, even a GitHub repo.
   
   Visibility compounds across mediums.
   
   (start with one channel, learn how that one works and then add another one)
   

3. Build lean, move fast
   
   Small team, big impact.
   
   Focus on speed and feedback, not perfection.
   
   You don't need a massive team to build a great business anymore.
   

4. Ship early. Tweak often. Be transparent
   
   Invite your audience in the sandbox and let product evolution be part of your story.

👉 In practical terms:

• Post once a week about what you’re building

• Learn organic social

• Publish daily on social media

• Feature a user story or result each month

• Show behind-the-scenes: decisions, launches, failures

• Tie it all to real outcomes and real human voices

That’s the magical mix making people convert offline and online.

Final Thought

Lovable proves the fastest growth isn’t ads or million-dollar funding.

It’s modern trust-building:

→ Show up
→ Share the real work
→ Let people feel the process, not just the product

That’s how you turn followers into believers, and believers into buyers.

Hope this edition got you excited about building and made you think.

Let’s build,
Hanna 👋

Here are 3 ways I can help you build your digital reputation & grow your business:

1 - Download my guides and DIY: https://hannalarsson.gumroad.com/ 

(from 12 EUR)

2 - Book a consultation call / or work with me long-term (program) with me: https://hannalarsson.me/personal-branding/ 

(from 299 EUR)

3 - We build for you: https://hunt.rs/build-audience/ 

(from 1185 EUR)

👉 The 3rd option is a complete done-for-you solution with 3 levels.

Choose option 1 or 2 or go with all 3.

Let me help you hit the ground running!