In January 2022 I had 6,000 followers.

Since then I've posted on LinkedIn every single day for almost 4 years.

Today I have 247,000 followers.

I've helped almost 5,000 people to find their voice and build their personal brand on LinkedIn.

A recent client of mine got 489% better reach and engagement on LinkedIn from my coaching and my digital guides - simply by making a few tweaks they didn't even know they should be doing.

The system I teach is doable for everyone to learn.

Even though you might get someone to help you with your content and audience growth, I recommend everyone to spend time on learning how to build an audience.

The more educated you are, the better you will be able to:

• find your own voice and steer it in the direction you want

• grow your business through your content

• become a better buyer: know which parts you can cover yourself and which parts you should outsource / get external help for so you can spend time on what you do best: deliver to your clients

The playbook I teach is simple..

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This is the playbook and system I teach:

1. Attention

First you learn how to create attention.

Most people still think that you only need to publish content on LinkedIn to build an audience.

It's far from the reality.

There is no point in publishing content on LinkedIn, regardless of how good it is, if you're not active on the platform.

Engage with people.

And learn how to stand out by rotating formats (carousels, visuals, templates, polls, text only, etc) and how to use them to your favour when building up reach and traffic.

2. Trust

Once you have engagement on your posts, you should focus on building trust. You do this through your posts; show that they can trust you.

This is where personal stories come in. Don't underestimate them!

3. Offer

When you’ve learnt how to grab attention and when people trust you, you can start introducing your offer here and there.

Do this by dropping your offer in the comment section of your posts, by sharing a lead magnet that solves 1 specific problem..or a newsletter where you can go deeper into your topic.

(speaking of newsletter, the last edition was so appreciated by many of you. In the next edition I’ll be promoting 3 of your newsletters! 🎉 So, if you want your newsletter promoted, hit reply and send me your link, and you might be one of the three.)

Why should you spend time learning this?

Because 73% of B2B buyers say they trust thought leadership more than traditional marketing.

Building your personal brand is how you stand out form the crowd and build a thriving career and business.

Publishing content is not enough.

You need to be seen more.

Spend time on commenting on other people’s posts.

That’s how I built early traction.

That’s what I still do today, almost 4 years later.

Me and my clients land new clients from comments.

If you want traffic, stop waiting to be found.

Show up where your people already are.

Don’t underestimate comments.

Remember:

👉 most people on LinkedIn watch in silence and they will reach out to you when they trust you.

Turning LinkedIn into a growth engine is how ordinary people, like you and I, are leaving their jobs and becoming their own employer.

It’s how founders are winning and gaining market share from those who ignore building their personal brand in public.

It’s how you increase the luck surface area in your life.

Talk soon,
Hanna 👋

PS. Need my help?

📆 Book a private 1:1 session with me, or we can build 🤝 for you → new content clients get 20% discount if you make your booking in the next 7 days!