In partnership with

Yes.

Those are bananas.

I’ve been to banana heaven 🍌

I just came back from one of the most amazing trips I’ve been on 🌴

Btw → are you new here?

In this edition I’ll teach you 5 ways to get better cash flow in your business

Let’s dive in!

↓

1 - Charge upfront

So many online businesses CAN charge upfront, but don’t.

This is such an easy one.

If you work globally like I do, it makes no sense to invoice after you delivered.

I applied this early in my business.

Because I don’t have time to chase payments.

And you would be surprised how many companies treat small business owners and contractors poorly and delay payments.

I decided early on to do things differently:

• NEVER be late to pay people who work for me.

• NEVER be late to pay bills.

• Always charge upfront.

I run a lean, fast-operating profitable online business.

And I wear many hats.

Chasing payments is not one of the hats I want to wear (I quit a client who did this to me last year, it was such a headache for everyone involved) and you shouldn’t either.

👉 I use Stripe for online payments.

They have the lowest fees.

It’s by far the cheapest payment solution that gives the most for the money spent.

2 - Skip hiring full time employees

Because you don't need it.

At least not in the beginning.

→ Hire contractors
→ Hire people who run their own business

Micro-outsource the things you need help with.

Bring in people who have their own business (portfolio careers or online businesses) and wants more clients.

It's a win-win for both parties.

You'll save a lot this way.

This edition is sponsored by: Hubspot

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3 - Skip most of the subscriptions you’ve signed up for that is costing you money

“But Hanna, my business is special, I need..”

The truth is:

You don’t need a lot of tech in the beginning.

A super common approach among many founders is:

“I just need another tool before I can…” approach instead of just narrowing down on the thing that moves the needle, which is → SALES.

👉 Learn how to build super lean in the beginning.

You should build a PROFITABLE business.

Nick Huber is one of my favourite entrepreneurs I follow on LinkedIn.

I can highly recommend his newsletter too.

And he has a book coming out:

You will be amazed at how much it is that you don’t need.

We still don’t use Slack, CRM, editing/content tools etc etc and many of the standard tools a lot of businesses use.

For me Slack is HELL.
It keeps people hostage and online 24/7.

Instead:

Build proper documentation for people.

Build playbooks and onboarding manuals and skip constant slack messages, millions of useless meetings and clunky tools.

We focus on building a profitable online business, and deliver VALUE to our clients.

4 - Don’t let any dollar walk out the door

After a while you want to make sure you build a value ladder that enables you to have offers for different levels and budgets.

EXAMPLES

Free resources that helps people come closer to your business:

Guides
Ebooks
Pdfs
Lists
Webinars
Workshops
Newsletter

🍏 Low - ticket (build once, distribute and sell at scale)

Digital products
Ebooks
Guides
Frameworks
Pdfs
How-to / step by step guide
Paid newsletter
Community

🍏🍏 Mid - ticket

1:1 services
Consultations
Programs
Online courses
Digital products
Advisory, coaching
Co-creation/Partnerships

🍏🍏🍏 High - ticket

1:1 services
Programs
Done-for-you services

Never let a dollar walk out the door.

Enable people to window shop before they commit to buying.

5 - Take crazy good care of your clients

This year, 100% of all business I closed in my business came inbound.

• inbound from my content on LinkedIn

• inbound from my two newsletters

• referrals from existing clients

Instead of chasing new clients, take really good care of your existing ones.

They will recommend you to NEW clients.

And if you do a great job, they will come back - they always do.

+have a plan for mitigating churn by growing together with the client.

PLAN for upsell and cross selling.

📈 Grow with your clients.

That’s it for today.

Hope you found this helpful.

Talk soon,
Hanna

PS. Here’s how you find your first 100 customers.
PPS. Most A-players should build their own thing.

Here’s how I can help:

1 - Grab my guides → go HERE

2 - Book a consultation/coaching or one of my programs → go HERE

3 - Use my link to start your newsletter → go HERE

4 - We can build for you → go HERE