👉 Perfection Is Why No One Knows Who You Are

Author

Hanna Larsson
January 28, 2026

In partnership with

Most people don’t fail at LinkedIn because they lack ideas.

They fail because they never press publish.

They rewrite.
They tweak.
They save drafts.
When they see someone else posting they think to themselves: "I can do it better than him"

They promise themselves “tomorrow”.

And tomorrow never comes.

Because the uncomfortable truth is:

Rewriting is often just procrastination in disguise.

It feels productive.

But it kills momentum.

And momentum is everything when you’re building a personal brand.

If you want your content engine to work, it needs fuel.

Not perfection.

You need consistency.

And you need to be OK with looking like a fool in the beginning and not having everything figured out.

This edition is sponsored by Hubspot

The CRM that saves teams hours every week

It's not about working harder — it's about having a CRM that actually thinks ahead. HubSpot Smart CRM learns how your team operates and adapts to make everyone more effective. Streamline day to day tasks and track the activity that actually matters to your business. The result? Your team gets back hours every week to spend on growth instead of admin work. Start free. See the difference.

Here’s what to focus on instead:

  1. Clarity > perfection 

    Say one thing clearly.
    Help one person.
    You don’t need to sound smart. You need to be understood.

    Simple makes you money, complex and “smart” keeps you broke.

  2. Authenticity > optimization

    We are sick and tired of boring AI slop, BS and posts that sound like robots.

    People trust real opinions, lived experience, and imperfect execution.
    That’s what makes people follow and buy.

    I had at least 25 CEOs, founders and investors send me a connection request after I published this post.

    I’m honest and I don’t try to be someone I’m not.

    This is how the world works these days.

    People buy from REAL and honest people.

  3. Consistency > intensity

    One solid post, sent consistently, will outperform ten “almost ready” drafts. Showing up compounds.
    Waiting will just make you more frustrated and left with less options.

From my new guide: đź“Ś How to Build your Personal Brand on LinkedIn 2026

Takeaway:

If you want the engine to move, feed it.

Then adjust as you go.

Because whether we like it or not:

People listen to people with a strong online personal brand and audience.

You’re closer than you think. Just hit publish.

Talk soon,
Hanna

PS. Want help? I can help in 3 ways (see below) Reach out to me, don’t be shy 👋

📌 Whenever you’re ready, here are 4 ways I can help you:

  1. Download one of my guides and start today: https://hannalarsson.gumroad.com/

  2. Work 1:1 with me: https://hannalarsson.me/

  3. Me and my team build for you: https://hunt.rs/

  4. Use my link and get 20 % off your first 3 months of your paid plan with Beehiiv after a complimentary 30-day free trial.