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The latest edition of The Future of Work Newsletter

Clients ask me all the time:

"How do I know when its time to scale up my one-person business?"

This is how you know.

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Ask yourself these 6 questions:

1. What is your long-term goal with your business?

2. What do you want to do more of vs less of in the future?

3. Are you fully booked today?

4. Can you continue doing what you're doing today the coming years?

5. Are you earning good money or is there more potential to your business?

6. Do you have a proper value ladder to serve clients with different budgets?

The answer to those questions will determine 2 things:

1. If you need/should develop your value ladder further (most small business owners need to) and add another offer/product.

2. If its time to scale up your business or not.

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This is how I've reasoned when building my business:

✔ I want to continue building a sustainable cashflow business

✔ I want to continue being my own boss (I don't want to work for anyone ever again)

✔️ I want to continue building a life and a business I don't need a vacation from

✔️ I wanted to sell less time and sell more products and packaged services and spend more time on BUILDING. I love building. Building my own business is like building giant lego ALL THE TIME. I'm addicted to it 🤩

✔️ I want to design my version of work-life integration: work wherever, whenever and with whoever I want

✔️ My long-term goal is to help more people build successful personal brands to build and scale their businesses. Just like I have.

So, when I got fully booked → I started Huntrs. 

Huntrs is my production company.

I hire contractors to help us build, create, write, design, ship and serve my clients.

This way I have people working for me, and I can sell less time and spend more time on building my business.

You don't need to build a massive business with a huge team anymore.

→ In fact, did you know:

- WhatsApp was a team of 55, and they were acquired for $19B.

- Instagram was a team of 13 when they were acquired for $1B.

- MidJourney is a team of 40, and they are valued at $200M.

I have no plan whatsoever to build a unicorn. I've already done that for someone else.

My plan is to continue building a cashflow, profitable and lean online MACHINE.

A life and a business I don't need a vacation from.

Please ask yourself these questions.

They have been important and helpful to me on my journey.

Hope they will be the same for you.

Talk soon, 👋
Hanna

📌📌 If you need help to build your personal brand, value ladder and online business, reply to this email and let’s chat on how I can help you.