“I want to post content on social, but where do I start?”

This is a question I get a lot.

This is exactly what I teach people in the personal branding programs that I run; start with asking yourself these questions:

1. What’s your goal with posting on LinkedIn?
   

2. Who are you writing for?
   

3. What’s your goal with building an audience?
   

4. Define your ideal customer profile (ICP) - who are they?

To provide value to your target audience, you need to understand them.

If you ask yourself these questions, it will become so much easier to create content. 

And when you understand their goals, needs and pain points…

You can use that as a foundation for the content you create. 

This doesn’t come easy for anyone in the beginning. 

The start is always the hardest part.

💥 IN CASE YOU MISSED IT

📣: Tim Denning has hundreds of thousands of followers; I interviewed him. Check out his tips to people who want to build a new career online.

🤖: Ok, it’s here: World's First AI-Powered Humanoid Robot CEO Enters the Boardroom

🏡: The savings expert: “Do not buy a house”, with Morgan Housel on The Diary of a CEO - this inspired me so much that I’m going to listen to it again

⛽️: When you create content and post on LinkedIn, most people want that content to generate traffic and lead to inbound leads and revenue. Start with my guide to revamp your profile. Black Friday Sale: Get 20% off my guide “How to turn your profile into a landing page”. Promo code valid during the weekend.

OK back to defining your ideal client to be able to create and publish content on social media…

Another thing I started with 5-6 months ago, is to picture my ideal client on a spectrum. 

Who is the person who is ready to buy from me tomorrow?

Who is the person who is ready in 6-12 months?

When I have asked myself these questions, in combination with also asking my clients directly, I have reached a whole new level of understanding of how to build and position my content.

I receive between 5-22 inbound leads per day from my content on LinkedIn.

So this is worth spending time on.

When you define the ideal client on the buyer spectrum, make sure to remember the core of your offering and how the different buyers need different content to meet them where they currently are.

Because you will gradually warm up your followers on social media through your content, and followers will self-qualify and reach out to you when they are ready to buy / work with you.

And don’t forget:

People on LinkedIn want to be educated, inspired and entertained. 

Remember these buckets when you create content. 

And where people are during the week. 

Teaching people something on a Sunday is no point. 

It’s better to share educational content on a Tuesday.

And inspiring and uplifting content on a Sunday.

And something light and entertaining on Friday’s.

Social media is all about creating emotions. 

People want to relate to other people.

Learn from other people and be inspired.

And people want to have a good laugh.

We all need it.

🦄 My client Kothinker is launching their MASTERMIND PLATFORM.

To celebrate, they are organizing a product meetup together with Pipedrive.

You can check out the event presentations and gain free livestream access at kothinker.com/blog/launch

Before we go…

..this happened 😂

My friends, time’s up for this week.

See you next Friday 👋

PS. If there’s a specific topic you would like me to write about, reply to this email and let me know. I would love to hear from you 👋

👋 Work with Hanna

Whenever you're ready there's 5 ways I can help you:

1. I help startups build revenue growth, audience and high-performing teams. If you want to work with me as your GTM Advisor, reach out here or send me an email: [email protected]
   

2. Work with me 1:1 and build your audience on LinkedIn. You will learn the exact strategy I used to build 94,000+ followers and 60 million+ impressions and how you can do the same and fuel revenue growth to your company. Learn more here.
   

3. Your LinkedIn profile is where your content converts. Here’s how to turn traffic into inbound and revenue.

4. Go-To-Market with Huntrs. Reach us here. 🔥

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