Most people make starting a business way too complicated.
They think they need:
A perfect logo
A beautiful website
A polished pitch deck
A full content strategy
A complicated funnel
A massive audience
You don’t.
You need 1 clear offer, for 1 clear person.
Solving 1 clear problem.
Then you need to put it in front of people enough times for the right person to say:
“I need this.”
THAT IS IT.
People don’t care about your logo, your website or your beautiful spreadsheet that breaks down how many programs you need to sell.....
They buy a solution to a problem they want solved.
Before you spend another month “getting ready” or strategizing
↓
ASK YOURSELF THESE QUESTIONS AND BE HONEST:
Can a stranger understand what I sell in 5 seconds?
If they need three paragraphs to understand it, it's not clear enough.
Your offer should be simple enough for someone to repeat back to you.
“I help X get Y.”
That's where most people need to start.
Not with a rebrand.
Is the problem painful enough for someone to pay now?
❌ Nice-to-have offers get compliments
✅ Painkiller offers get clients
People don’t buy because something sounds interesting.
They buy because the problem is costing them something:
Time
Money
Energy
Opportunities
Confidence
Momentum
(THIS is what you need to connect your content too if you want to grow your business through LinkedIn)
If the problem is not painful, urgent, or expensive enough, people will wait.
And “maybe later” is not a business model.
📌 Need help to build a content plan for LinkedIn?
» Download it here «
Do people know who this is for?
If your offer sounds like it's for everyone, it feels urgent to no one.
The clearer the buyer, the easier it is for people to see themselves in your offer.
Founders with no inbound
Consultants with unclear positioning
Coaches who need clients
Founders struggling with hiring the right sales rep
CEOs who want a thinking partner
Sales teams with weak pipeline
Creators who have attention but no offer
Executives that doesn't get promoted
Specific sells.
Have I said it enough times for people to remember me?
One post is not a launch
One announcement is not a strategy
One week of visibility is not enough.
Two posts per week on LinkedIn won't give you inbound
People need to see you again, and again, and again, and again.
Why?
Because they're busy.
Repetition is how people start connecting you with the problem you solve.
Say the thing until people know what to come to you for.
I’ve posted every single day on LinkedIn for 4 years and 8 months and 5 days.
Is there an obvious next step?
This is where many people lose money.
They write content, share ideas, tell stories and give value.
Then disappear without telling people what to do next.
Should they DM you?
Book a call?
Download your guide?
Buy the template?
Check the offer?
Make the next step obvious.
Confused people don’t buy.
Stop typing what you could say in 10 seconds.
Wispr Flow turns your voice into clean, professional text inside any app. Emails, Slack, client updates — speak once, send without editing. 4x faster than typing.
✅ Build this and you get:
More clarity
More market share
More confidence
More conversations
Faster feedback
A real chance of making money
❌ You also stop:
→ Hiding behind your website
→ Overthinking your logo
→ Guessing what to sell
→ Chasing cold leads
→ Making it hard for people to understand you
Ignore it and you get the opposite:
→ More polished things nobody buys
→ More content with no clear offer
→ More people saying “sounds interesting”
→ More frustration because nothing is converting
And you lose the one thing every business needs:
MOMENTUM.
Talk soon,
Hanna
📌 Do you need help to build and grow your business?
Download one of my guides and start today: https://hannalarsson.gumroad.com/
I work as a business coach to CEOs and founders. Book time with me and get my help to build and develop your business: https://hannalarsson.me/
Let me and my team build for you: https://hunt.rs/
Starting a newsletter? I recommend Beehiiv. Use my link and get 20% off your first 3 months on your paid plan after a complimentary 30-day free trial: https://www.beehiiv.com/?via=hanna-larsson
