Most people still think that you only need to publish content on LinkedIn to build an audience.

It's far from the reality.

People ask me daily:

↓ ↓ ↓

If you want more traffic and reach on LinkedIn, here's what you need to do.

Stop shouting into the void by just automating your posts.

Start joining the conversation by:

1. Commenting on other people's content

2. Replying to comments on your posts

Why?

Your comments are a growth engine.

They put your name in front of new eyeballs.

They build relationships with people you want to attract.

And they turn passive followers into active ones.

And this is what LinkedIn is trying to teach you as well:

LinkedIn is intentionally showing you how many impressions you get on your comments.

This is to show you and remind you that comments matter much more than you think they do.

Just imagine if everyone automated their posts and no one were online and active on the platform…it would be a 100% useless experience to be on LinkedIn.

Which is why people who are active on the platform get headwind and help from LinkedIn and much more likes, comments and impressions.

You will never grow your audience if you automate your posts and never actually network and communicate with people on LinkedIn.

Here’s what works:

→ Pick 5–10 big accounts you want to build with
→ Pick 5–10 accounts in your closest network you want to build with
→ Comment daily with something real, valuable, and specific
→ Don’t recap the post. Add to it when you comment
→ Don't do AI comments. It's weak, shallow and it destroys your brand
→ Show your tone. Your take. Your edge. Your values.

People scroll right past “love this!”

They stop when you say something that makes them think.

There is no point to publish content on LinkedIn if you're not active on the platform.

I'll say it again for the people in the back

↓

There is no point to publish content on LinkedIn if you're not active on the platform.

You need to be seen more.

That’s how I built early traction.

That’s what I do today, 3 years later.

That’s how my clients land leads from comments.

That’s how people go from unknown to unavoidable.

That's how you turn your LinkedIn presence into a growth engine.

This is how you monetize LinkedIn.

If you want traffic, stop waiting to be found.

Show up where your people already are.

Remember:

👉 most people watch in silence and they will reach out to you when they trust you.

A big shoutout to one of my clients

…Natasha Raina 👏

She was announced the #1 LegalTech Creator in Singapore by Favikon!

I love seeing my clients win 🤩

Turning LinkedIn into a growth engine is how ordinary people like you and me, are leaving their jobs and becoming their own employer.

It’s how founders are winning and gaining market share from those who ignore building their personal brand in public.

It’s how you increase the luck surface area in your life.

Talk soon,
Hanna 👋

📌 3 years ago I left my 9 to 5 job and built a growth engine out of my personal brand.

Here are 4 ways I can help you do the same:

1 - Get instant access to my guides, download here.

2 - Work with me 1:1, book here.

3 - We can optimise your LinkedIn profile so you can start capturing conversations, signups and inbound leads, go here.

4 - We can build your content strategy and posts for you, go here.