In 2001, ringtones to mobile phones sold for $4.99.

Full singles? Just $1.99.

That meant a 30-second ringtone cost more than double a full (4 minute) song.

🤯

Akon saw the margin.

He spotted the trend.

And he moved fast.

While most artists chased radio hits, Akon engineered songs for ringtones.

Hooks so catchy they worked in seconds.

It paid off.

By 2007, Akon had sold over 11 million master ringtones.

Guinness World Records named him the top-selling artist in that category.

What can we learn from this story?

1️⃣ Timing is everything.

The right idea at the wrong time won’t work.

Success often comes down to who moves first when the window opens.

2️⃣ The herd is often wrong.

Most people follow the usual path.

The best opportunities are often where few are looking.

Question the standard way.

What are people actually buying?
What do they value?
Where is the real demand?

3️⃣ When you see the opportunity, act. Fast.

Waiting usually means losing.

The advantage goes to the one who executes before the crowd catches up.

ASK yourself:

Where in your business lies the biggest opportunity?

Where should you double down?

In what areas are you unique?

Think about it. Then take action on it.

Until next time,
Hanna

🔥 Here’s how I can help you:

1 - Download my guides: https://hannalarsson.gumroad.com/

2 - Book time with me: https://hannalarsson.me/

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