In this edition I’ll show you 3 people who turned a personal brand into serious business.

I’m a huge fan of all of them.

Most people still treat social media like a place to post.

The smart ones treat it like infrastructure.

A personal brand gives you distribution.
And when you own your own distribution, everything changes.

✅ Distribution builds trust.
💰 Trust turns into revenue.

Here are 3 people who understood that early.

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Alex Hormozi

Alex Hormozi built his brand the straightforward way.

He shared the numbers.

Revenue
Deals
Mistakes
Playbooks

He also shares values, lifestyle with his wife Leila and motivational content.

And real breakdowns of how business actually works.

Today his company Acquisition.com invests in and helps scale multiple companies while his content reaches millions of founders every week.

One line from Hormozi sums up the strategy well:

“Make something so good people would feel stupid saying no.”

Teach what you know.
Show proof.

People trust experience, and results.

Codie Sanchez

Codie Sanchez built a media empire around something most people ignored:

Boring businesses.

Car washes
Laundromats
HVAC companies

(I love her for it)

Instead of chasing startups, she built a personal brand teaching people how to buy profitable small businesses.

Her media company Contrarian Thinking now reaches millions through newsletters, courses, and content.

One of her best known ideas captures the whole playbook:

“You don’t need a new idea. You need a better distribution channel.”

Attention follows specificity.

When everyone talks about everything, the person who talks about one thing wins.

Naval Ravikant

Naval Ravikant built a personal brand almost accidentally.

Posting short ideas on X
Ownership focused
Clear thinking
Startups
No fluff

His thoughts on wealth, leverage, and startups spread across the internet for years.

Meanwhile he built AngelList, one of the most influential platforms in startup investing.

My favourite Naval quote (and one of the most popular):

“You don’t want 10,000 hours, you want 10,000 iterations”

👉 Watch my favourite clip with him

He doesn’t post often.

But when he does, people listen because his thinking is sharp and empowering.

What they all understood

A personal brand is not about content.

It’s about positioning.

Hormozi owns business offers and scale.
Codie owns boring businesses.
Naval owns startup mentality and philosophy.

3 people.
3 clear lanes.

That clarity builds attention.

Attention builds trust.

And when you own your own distribution, you own the relationship with the market.

The opportunity

There are more than one billion people on LinkedIn.

Very few are intentional about what they want to be known for.

That’s your opportunity.

Pick a lane.

Show your thinking.

Do it consistently.

Over time you don’t just build an audience.

You build distribution you control.

Talk soon,
Hanna

✅ PS. If you need help with your positioning for your personal brand, I can help. Respond to this email or reach out here: hunt.rs

📌 Here is how I can help you right now:

1. Download one of my guides and start today: https://hannalarsson.gumroad.com/

2. Work 1:1 with me: https://hannalarsson.me/

3. Me and my team build for you: https://hunt.rs/

4. Use my link and get 20 % off your first 3 months of your paid plan with Beehiiv after a complimentary 30-day free trial. (https://www.beehiiv.com/?via=hanna-larsson)