The world is changing fast in front of our eyes.

The old model of work is losing its grip.

Lifetime employment.
One employer.
One income stream.
A linear career ladder.

That ladder is shaking heavily.

Reid Hoffman says the 9-to-5 job will disappear by 2034.

Naval Ravikant says most people will end up working for themselves.

Gary Vee calls it individual empires.

And Anthropic CEO Dario Amodei warns that AI could wipe out half of all entry level white collar roles.

Look around you:

• Companies are getting leaner.

• Teams are smaller.

• Unemployment rates are higher than ever.

• Output expectations are higher.

• AI is taking entire layers of work off the table.

• More and more people are taking on fractional roles and works for several companies.

📈 McKinsey predicts that up to seventy percent of business tasks will be automated to some degree by 2030.

💡 LinkedIn’s own data shows a rise in multi stream earners year over year.

📊 OECD predicts: by 2030, half of all professionals will have a portfolio career.

This is not a trend.

And this is not about everyone having to become an entrepreneur.

It’s a complete reset of the market, and how the world works.

A redefinition of what a stable career looks like.

📌 Some of you might remember when my face turned up on Times Square last year?

It was a campaign I did with Attio.

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The future is a portfolio career.

A portfolio career is not about doing more.

It’s about using what you already know in ways that scale.

It works like this:

1. You monetize your knowledge.

2. You sell it through more than one channel.

3. You stop trading every hour for income.

4. You build more than one stream so your risk goes down and your upside grows.

This is the closest thing we have to job security in a world shaped by automation.

And it’s not just for creators.

It’s for:

Every knowledge worker.
Every founder.
Every specialist with a skill that solves a problem.

The people who win the next decade will be the ones who build their own system.

The most important tool to achieve it?

Build a strong personal brand on social media.

What social media platform drives the most income?

In a survey with 427 creators, LinkedIn is over-represented among top earners. 

30% of those earning six figures or more place it among their top platform priorities.

✅ 6 of the things that matter most right now:

1. In a world where everyone has access to the same tools (AI), you win by being H - U - M - A - N

2. Own your audience. A strong personal brand is your competitive advantage.

3. Build products that don’t need your presence.

4. Sell your knowledge in more than one format.

5. Protect your time and scale your output.

6. Create income streams that grow without you selling hours.

This is how you future proof your career.
This is how you create stability in a world that moves incredibly fast.

This is how you build safety that no employer can take away from you.

A portfolio career is not optional anymore.

It’s the new baseline.

Earlier this week, I posted about my non-linear career and how its become one of my biggest assets when I’m building my own business.

So many people reached out after that post and it’s great to see so many are building on the side and have huge plans for their personal brand in 2026!

I started building multiple income streams 3.5 years ago.

I put the exact steps I used into a clear guide.

If you want to start now, this will help.

👉 Download it and begin.

Until next time,
Hanna

📌 Need help to build your personal brand in 2026? Here's how I can help:

1. Download a guide and start today: https://hannalarsson.gumroad.com/

2. Book a 1:1 with me. I will teach and support you: https://hannalarsson.me/ 

3. Me and my team will build for you: https://hunt.rs/