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3 years ago, I was sitting through one more boring Zoom meeting.

I had the camera off.

I was half-listening.

The agenda dragged on.

The words blurred together.

It felt like I was watching my life from a distance and I had this thought:

“Is this it? Is this really what I’m going to do for the next 30 years?”

The things I chased for so many years…

When I reached it, it just made me feel stuck.

At that moment it hit me:

Nobody is coming to save me.

No promotion.
No raise.
No new boss.
Not the next quarter.
Not the next vacation.

I had to make a change.

The only problem was:

I had no business idea.
And no B plan.

I just knew I had to get out.

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That day I made the decision to leave.

I remember the announcement I made on LinkedIn.

My inbox started flooding with messages.

People thought I had lost my mind 😂

That summer I went on a break with my family.

I had time to think.

I’ve always wanted to build something of my own.

But since I had no clue what yet, I kept the door open.

When I woke up the day after my last working day I thought to myself: “what the f*ck have I done??”.

Then I reminded myself of why.

One month later I started my consulting business.

I can tell you:

It wasn’t glamorous. At all 😄
It wasn’t easy. But it was mine.

I was excited and terrified all at the same time.

I felt alive.

The first 10K was the hardest 😂

Again I thought to myself:

“what the f*ck how I done??”

Now I know, and I tell others:

It’s a 100% normal reaction when we leave a safe path to go do something entirely new.

If we want change, we have to be ready to be uncomfortable.

Today I work with clients all around the world.

I choose my work.
I own my time.

Everyday looks different.

“You are the business idea”

12 years ago I was in a client meeting.

I met with an entrepreneur and investor that I wanted to sell to.

He asked if I wanted to come work for him.

And I told him that I’d stay where I was and that I wanted to build a business of my own one day but I had no business idea yet.

I will never forget his words:

“You ARE the business idea”

Back then it made zero sense to me.

I took it as a compliment and forgot about it.

3 years ago those words became my fuel.

Because when we decide to invest and actually LISTEN to ourselves when we ask:

WHAT DO I WANT?

We start hearing interesting things.

It’s the most important question in life.

Sadly many of us just learnt how to follow the traditional path and not question.

The last 3 years have taught me more than I’ve learnt in years when I was employed.

Looking back I can see that all of the experience of working in startups prepared me for what I do now.

My reminder to you:

Nobody is coming to hand you freedom or the life you dream of.

But you can build it. Step by step.

👉 Start now.

Before another 3 years pass you by.

Ask yourself these 2 questions:

1. What do I want?

2. If I could do anything I wanted, what would it be?

Then listen to yourself.

Don’t judge. Just listen.

Self-discipline and change becomes easier when you are fed up with where you are.

Until next time,
Hanna


PS. I updated my website. What do you think?

📌 Whenever you’re ready, here are 4 ways I can help you:

1. Download my guides (free and paid downloads): https://hannalarsson.gumroad.com/ 

2. Work 1:1 with me: https://hannalarsson.me/work-with-me/ 

3. We build your personal brand for you (done-for-you service): https://hunt.rs/ 

4. We set up your newsletter for you: https://hunt.rs/newsletter/