I didn’t have a fancy funnel.

I had no paid ads.

I didn't have big creators commenting on my posts.

I wasn't part of a LinkedIn engagement pod (never have, never will)

I didn't have a big team.

→ Just one post.

It was Sunday and I hit publish on a short story about building in public.

The story was about choosing to leave behind what most people consider being "success" and choosing your own path.

The post was honest, r E a L, and raw.

I got a bunch of likes and comments.

3 hours later, I got a DM:

“I’ve been following you for a while. Can you help me build a personal branding strategy?”

One week later, they became my first high-ticket client.

It changed everything.

Here’s what I learned:

→ You don’t need to go viral. You need to be consistent.

→ You don't need to be part of a community or a pod that gives you fake likes.

→ People are watching silently. And they reach out when they trust you. If you are wasting your time posting BS, they won’t come.

→ When you solve a real problem people are willing to pay you for, all you need is to keep showing up. This is why you need to learn how to build on social; what matters and what doesn’t.

→ The right type of client is already ready. That’s why you need to show who you are and build trust.

→ 1 good client > 100 likes.

After that day, this started happening more and more often.

One by one signed up to my high ticket service.

Your next lead is probably already following you. They just need the right post to nudge them.

(I talk about this in my free download)

If you’re building a business through your personal brand, keep going.

DO NOT WAIT FOR PERFECTION.

Say what you believe.
Show people who you are.
Share value day after day after day.

And hit publish.

Need help?

Here are 3 ways I can help you build your digital reputation that will grow your business:

1. Download my guides and build yourself: https://hannalarsson.gumroad.com/ (from 15 EUR)
   
   💥 (Tomorrow is the last day you can get the guides with 30% discount).
   
   👉 Use this code at checkout: ITSSUMMER
   

2. Book a consultation call / or work with me long term (program) with me: https://hannalarsson.me/personal-branding/ (from 299 EUR)
   

3. We build for you: https://hunt.rs/build-audience/ (from 1185 EUR)

The 3rd option is a complete done-for-you solution with 3 levels. Choose option 1 or 2 or go with all 3.

Take a look here: https://hunt.rs/build-audience/

Let’s hit the ground running this autumn 🚀