In partnership with

He’s so right.

Great storytelling is the way to get what you want in life.

We are living in the attention economy.

And people want to follow PEOPLE.

Knowing HOW to tell great stories is how you win, sell, build awareness and brand, get people to listen - and grow your business.

Personal storytelling receives 7x more engagement and 4x more reach.

People LISTEN to stories.

This is how I’ve built multiple 6-figures through organic growth on social.

And you can too.

This isn’t traditional business news

Welcome to Morning Brew—the free newsletter designed to keep you in the know on the business news impacting your career, company, and life—in a way you didn’t know you needed.

Note: this isn’t traditional business news. Morning Brew’s approach cuts through the noise and bore of classic business media, opting for short writeups, witty jokes, and above all—presenting the facts.

Save time, actually enjoy business news, and join over 4 million professionals reading daily.

Check it out

People listen to STORIES.

You need to learn how to package your ideas.

Generic, obvious and boring AI generated content with zero soul is already everywhere on social media.

Most people think:

“OK, let me write stories about our product.”

NO.

↓

Storytelling on content on social media is all about emotions - you need to make people feel something.

❌ talking about your product is not the way to get people to listen.

The better you understand the people you want to reach, the better content you will write.

Understand:

• Who they are

• What they care about

• What they want in life

• Their pains

• Their desired outcomes

• Their challenges

• The lifestyle they want

• What they fundamentally believe in

This post explains it all.

Talk about your experiences and attract the right people to you;

• things you wish you knew when you got started

• a personal story based on experience

• fundamental things you believe in

• relax and have some fun in public

• things that shaped you

• personal experiences

• make people relate

• show your values

• achievements

• observations

• mistakes

• hot takes

• lessons

• failures

• wins

✅ Write like you talk
✅ Use short sentences
✅ Create scroll-stopping hooks that makes people stop in the feed
✅ I did X in X number of time to achieve Y, here’s how I did it (people love shortcuts, how-to’s and transformation)
✅ Surprise people - use different formats (video, poll, carousel, template, photos, text only, etc)

Provide value.

And be consistent.

Here are 6 examples of this:

Example 1 → founder story
Example 2 → bet on yourself
Example 3 → a personal story based on experience
Example 4 → social proof - here’s how we’ve grown
Example 5 → remote work and what it means for people all over the world
Example 6 → let other people mirror themselves in you

Tell stories and make people feel something.

That’s how you build a brand.

And grow your business ✅

And if you don’t want to, or don’t have time: hire someone who can do it for you.

Hope you are having a fantastic end of the year with your family.

Talk soon,
Hanna

📌 PS. Grab my free guide: 10 Examples of effective storytelling that drives revenue or book ghostwritten LinkedIn posts and newsletter editions with us. We stick to a proven process based on years of experience.

Whenever you are ready, here’s how I can help you:

I offer:

• guides

• coaching and programs

• done for you services (we update your profile so you can sell more, we create your content and we optimise for building your personal brand and growing your business)