I read in Dan Koe’s newsletter the other day:

“You have about 36 months to make it.”

Some say that people who want to build something of their own, have about 36 months to make it.

The statement suggests that the next three years will be a critical period for shaping our future, particularly in the face of rapid technological and societal changes.

The game is changing from the ground up

We continue seeing company layoffs; companies are automating what can be automated and people are being replaced.

It makes total sense because AI IS better than us on almost everything.

Full-time jobs are fading. More people are realising this and have started building multiple income streams.

Companies are getting leaner.

→ Digital trust is melting down in front of our eyes.

And trust is becoming everything.

The people winning are the ones who share their story and build in public.

And start building what AI can’t copy.

0% of the richest people in the world are employees.

Read that again.

The rest?

→ 75% are entrepreneurs
→ 15% are investors
→ 7% inherited wealth
→ 3% are actors and athletes

Everyone else?

Trading time for money.
Get told what to do.
Asks their boss for a 2% raise.

Why do I keep repeating this so much?

Because there is no such thing as job security anymore.

Everyone needs to start preparing for this shift.

Build human trust → Build your personal brand in public

If you want leverage, you need to build something.

And it starts with building trust.

Which starts with your personal brand.

Not with a logo.
Not with “stealth mode.”
Not with perfect strategy.

But by showing up. As you.

In a world that’s getting more automated by the minute…

AI is already better than you at:

→ writing
→ designing
→ selling
→ coding

But it still can’t beat you at being human.

That’s your edge.
That’s your moat.

It should be mandatory for everyone to build their personal brand and to at least build 2 income streams.

It’s becoming critical.

Here’s how you start

→ Pick what you want to be known for
→ Share your lessons, failures, wins
→ Tell personal stories
→ Speak your truth (even when it’s unpopular)
→ Give 10x more than you sell

And most of all → be real.

That’s what sticks.

That’s what sells.

→ And then when you have built awareness on LinkedIn: Use AI to build something of your own.

Remember:

1. Awareness first

2. Then trust

3. Then an offer

👉 I added some links on how to build your personal brand here.

I’ve built my entire business this way.

When I got started 3 years ago, I didn’t build with AI.

Now everything is going much faster.

During the last 3 years I have:

→ Built from zero to multi 6-figures

→ Helped so many execs leave their 9–5

→ Coached builders, founders, with huge audiences to actually monetize their audience

→ Helped so many start from 0

And every time, the answer is the same:

Build your brand. Show up. Say what matters.

Don’t wait until the world changes again

Start now.

Don’t lose this momentum.

In one year it will be harder.

Just like it is harder to build on LinkedIn now than a year ago.

Let’s build 💪
Hanna

PS. I opened up a 30% discount on all my guides.
They're step-by-step and built for speed and efficiency.
You can access them all until end of July.

👉 Grab your discounted guides here before the price goes up again

When you’re ready, here are 3 ways I can help you:

📌 If you want to book a personal branding consultation with me, go here:

https://hannalarsson.me/personal-branding/

👉 If you want to book a LinkedIn profile optimisation and/or ghostwritten LinkedIn posts, go here:

https://hunt.rs/build-audience/