📌 The right moment never comes → You create it.

Less chaos and more freedom.

Author

Hanna Larsson
September 17, 2025

In partnership with

Martha Stewart launched her media empire at 56.

Reid Hoffman started LinkedIn at 36.

Vera Wang built her bridal fashion brand at 40.

Sam Walton opened Walmart at 44.

Eric Yuan launched Zoom at 41.

Doris Fisher co-founded Gap at 36.

And Laura Ingalls Wilder didn’t publish Little House until her 60s.

It’s never too late to start the business you’ve been thinking about.

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Experience compunds

In fact, research shows a 50-year-old founder is twice as likely to succeed as a 30-year-old founder.

That’s because experience compounds.

You’ve solved problems.

Managed crises.

Learned what works (and what doesn’t).

When you bet on yourself later in life, you’re bringing decades of hard-earned advantage with you.

Maybe you’ve been climbing the corporate ladder, but deep down you know you’re building someone else’s dream.

Maybe you’ve already built one business, and this time you want to do it smarter, with less chaos and more freedom.

Or maybe you’ve been sitting on an idea for years, waiting for “the right moment.”

The truth?

The right moment never comes → You create it.

If you’ve been waiting for a sign to start… t H i S iS iT.

I help founders like you turn experience into momentum, building businesses and brands that actually scale.

Are you ready to stop waiting and start building?

Talk soon,
Hanna

Here’s how I can help you:

📆 Book a call with me → here.
📒 Get instant access to my guides → here.
✅ We optimize your profile so you can sell more → here.
🚀 We turn your stories and knowledge into revenue → here.