- HUNTRS by Hanna Larsson
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- 👉 The Smartest Entrepreneurs All Do This One Thing in 2026
👉 The Smartest Entrepreneurs All Do This One Thing in 2026
Because ignorance is expensive.
Hanna Larsson
December 31, 2025
In partnership with
Wow, 31st of December, the last day of 2025.
I love starting a new year.
Not because of resolutions, but because it’s a clean slate to do less of what doesn’t work and double down on what does.
Most people overcomplicate this moment.
New tools. New plans. New promises.
I prefer something simpler.
I ask myself:
What actually moved the needle this year?
What drained energy without giving anything back?
And what is worth repeating, again and again?
The new year is not about doing more.
It’s about getting clearer.
It’s about saying NO.
Clearer on where your attention goes.
Clearer on what you build.
Clearer on what you own.
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Most founders get this wrong
They chase new tools. New hacks. New ideas.
When the real issue is focus.
I see this pattern all the time:
Founders who want to reinvent the wheel just to feel original.
“This feels cringe.”
“I want to do it my way.”
“What works for them won’t work for me.”
“I’m not doing it for the money.” (who are they kidding?)
That mindset is expensive.
Because pride is so much slower than progress.
The fastest way to win has not changed:
Study people who are already winning.
Copy what works.
Improve it.
Add reps.
Move before you feel ready.
If you’re serious about your business in 2026, here is what matters:
Build a personal brand.
Not a logo.
Not a company page at first.
✅ Build your personal brand on social, turn it into a content engine for growth.
Then fuel traffic to your business.
❌ NOT the other way around.
Why?
Because the data is brutal.
→ 44% of a company’s market value depends on the CEOs reputation.
→ Leads that come through your personal brand are 7x more likely to convert to business compared to a company page.
→ 92% of people trust an opinion from a stranger over a company brand online.
(yes, read that again)
→ Founders get 561% more reach on their personal social media than their company's social media.
✅ People trust people.
❌ Not brands.
Founders get far more reach on their personal profiles.
This is why LinkedIn works so well. And why most people waste it.
But attention alone is not enough.
You must own your reach.
That means starting a newsletter.
Email converts better than any social platform.
You own the audience.
No algorithm.
No reach decay.
A newsletter turns your thinking into an asset.
Write once.
Let it compound.
👀 Social gets you seen.
💰 Email makes you money.
Keep it simple:
One idea.
One lesson.
One clear next step.
Once a week.
This is how I sell guides.
This is how people book consultations with me.
This is how I grow this newsletter.
This is how I launch new products.
This is how I sell done-for-you services.
It’s how I built freedom.
For all of you who are serious about growing your business this year:
Build thought leadership through your personal brand.
Start owning your reach through a newsletter.
Use a proven playbook.
For all of you who want to start your own business this year:
Stop postponing it.
You need to just get out there and get started - no excuses!
We get clarity when we take action.
Here are 68 ideas to choose from.
Happy New Year my friends 🎉
Hope 2026 will be an amazing year for you and your loved ones!
Talk soon,
Hanna
PS. If you want help setting this up properly, you know where to find me.
📌 Need help to build your personal brand and grow your business? Here's how I can help:
Download a guide and start today: https://hannalarsson.gumroad.com/
Book a 1:1 with me. I will teach and support you: https://hannalarsson.me/
Me and my team will build for you: https://hunt.rs/
👉 Use my link and get 20 % off your first 3 months of your paid plan after a complimentary 30-day free trial.