I meet founders all the time who:

1. Spend thousands of $ on an amazing office sign outside their office, but have zero presence on social media.
   

2. Love to strategize, but have zero customers and no distribution.
   

3. Is 100% OK with spending money on a new website or a new hire - but have zero traffic to their website or a scalable offer.
   

4. Wait to build their personal brand until they are desperate for cash flow.
   

5. Wait to launch their newsletter until they want to send the first edition.
   

6. “Don’t do it for the money” so they ignore how to learn how to actually build the business and listen to feedback on their product from the market.

The uncomfortable truth is:

Without distribution you and your business is invisible.

Attention and distribution is the moat these days.

It's how you get found, trusted, and bought.

👉 Social media helps people find you.
👉 Email turns them into customers.

You need both.

You need distribution that you own.

✅ Use this model:

1. Learn how to build attention on social media
   
   (here’s how)
   

2. Build trust by showing that you are who you say you are

3. Sprinkle your offer across your content

4. Build a system to enable consistency and growth
   
   (here’s how)
   

5. Launch your newsletter 3-4 months before you need it (before you send out the first edition)

Why? Because building an email list takes time.

Launch and build the email list 3-4 months before you send the first edition. Send people to your landing page so they sign up to your newsletter.

I’ve seen so many examples of people who have built their own newsletter landing page.

Unless you have design skills yourself, you should ask someone who knows how to build a landing page that converts to build it for you.

(me and my team can do it for you)

Building a distribution-first business is not a choice anymore. It’s a must if you want your business to succeed.

Write for multiple publications? Authory keeps your portfolio current.

Most writers forget to add new work to their portfolios, especially when publishing weekly across multiple outlets. Authory fixes that completely.

It automatically adds every new article, even paywalled pieces, and keeps your entire portfolio updated and organized without you having to lift a finger.

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✅ 4 ways to turn your followers into subscribers:

1. Ask people in the comment section of your posts.

2. Ask people in your posts. This post got 250 people to sign up in one go.

3. Build a lead magnet → tell people they get it for free if they sign up.

4. Promote the newsletter in your LinkedIn profile.

👉 Learn more in my guide.

There are millions of topics to write about - here are 18 suggestions:

1. How to improve cash flow in your business

2. How to write better copy

3. How to bootstrap a business

4. How to build multiple income streams

5. How to become a better speaker

6. How to get more inbound leads

7. How to start and run a community

8. The latest AI developments

9. How to break into AI

10. How to become a digital nomad

11. Weekly: Top 10 open roles in tech

12. How to succeed with an online fitness business

13. How to become better at Excel

14. How to build an audience

15. How to leave your 9 to 5

16. How to get promoted

17. How to use AI

18. How to tune out in a world full of noise

You should be the sender of the newsletter.

Why?

Because people want to follow PEOPLE.

Not boring faceless company brands (no one cares).

Write it with personality.
👉 Market with personality.

That's how you win in this market.

Talk soon,
Hanna

📌 PS. Use my link to get 20% off your first 3 months after a free trial with Beehiiv. https://www.beehiiv.com/?via=hanna-larsson

📌 PPS. The first person who replies to this email will get my NEW guide ✅ How to Systemize Your Personal Brand Into a Revenue Asset for free. Reply to this email and I'll send you a discount code so you can download it.