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That was a post I did 7 years ago on LinkedIn.

One of my followers shared this with me the other day.

I got 5 likes on my posts back then.

Reminder: It’s crickets for all of us in the beginning.

Was this email forwarded to you?

📈 The growth has looked like this:

January 2022: 6,000 followers
June 2022: 12,000 followers
August 2022: 20,000 followers
January 2023: 35,000 followers
May 2023: 55,000 followers
September 75,000 followers
January 2024: 102,000 followers
August 2024: 175,000 followers
November 2024: 200,000 followers

As you can see, it compounds with time.

And the ball is rolling faster and faster.

↓

5 things key have mattered the most for me: 

1 - I’ve kept my eyes on my ball and ignored the noise.

2 - I’m experimenting and trying new formats and features all the time.

3 - When people slow down or take breaks in posting, I’ve kept going.

4 - When the algorithm is changing I’ve doubled down on commenting on the platform (most people quit and spend way too little time on commenting on other people’s content).

5 - This would never have been possible without a funnel for LinkedIn. Meaning: I post every day, I have a LinkedIn weekly newsletter, this beehiiv newsletter, lead magnets (free and paid) and a clear value ladder. And I cross-reference to build momentum and a flywheel that spins faster and faster. I.e: not just posting content every day. It’s part of an ecosystem and it starts from my personal brand.

3-4 years ago I posted content on LinkedIn about 2-3 times per week.

I got started because I needed talent to my team.

Fast.

We were growing like crazy.

→ I found top talent.
→ And I got inbound to my team at Remote.

LinkedIn was changing a lot at the time.

And personal branding was EXPLOADING.

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In December 2021 I took a life changing decision:

I decided to start posting every single day.

Since January 1st 2022 I’ve kept going every single day.

I started at 6000 followers.

As you can see, it’s not been explosive growth from day one.

Whoever tells you that crap is lying.

💧 It’s drip by drip growth.

Consistency is KEY.

Loads of iteration.

Constant improvement.

Understanding the platform and how it’s changing.

Spending lots of time commenting on other people’s content.

And showing up with new content and trying new formats.

This week I hit 200,000 followers.

LinkedIn has changed my life

And since I left my 9 to 5 in June 2022 it’s enabled me to build multiple 6-figures ($).

This year we’ve doubled our revenue.

From these years of building my personal brand on social media I’ve realised

↓

A lot of people struggle to monetize their audience.

This has never been the case for me.

People expect too much too soon.

So they start asking people to buy and subscribe before they’ve built trust.

🔥 That’s why I’m starting a new coaching session from January 2025:

→ How to monetize your audience on LinkedIn

You have indirect access to 5.5 billion people through the internet.

By building your personal brand, you can build the freedom you want.

• The life you want.

• On your permission.

• Work from home.

• Work from anywhere.

• Travel more.

• Spend more time with your kids.

• Attend less soul sucking meetings.

• Spend more time outdoors.

• Build multiple income streams.

Whatever it is that you want: don’t postpone it any longer.

In January I’m starting it:

“How to monetize your audience on LinkedIn”

Meet 1:1 with me and learn how to monetize your audience.

And build an online business.

It’s 4 spots available.

Reply to this email to find out more.

Talk soon,
Hanna

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Get 20% off on a yearly paid plan with beehiiv by using my link:

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Use this discount code at checkout: BFCM24

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You get 50% discount on ALL my digital guides until Dec 2nd.

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