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70-80 % use LinkedIn through a mobile.

When people scroll their feed on LinkedIn, they scroll roughly 100 meters.

What does that tell us?

↓

It tells us that we have major competition.

The attention span of an adult is decreasing.

It’s HARD to capture attention today.

Our job is

↓

to make people STOP in their feed.

Read our post + and engage with it.

The post should be so GOOD that it becomes a no brainer to engage with it.

Generic content is EVERYWHERE on LinkedIn.

Tech is free. AI makes it possible to spray social media with junk.

So, let's do a quick exercise.

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Grab one of the hooks below:

1 - How to + example

2 - Use data to pull people in, e.g. “Poor leadership is costing American companies $630 billion per year.”

3 - Describe your customers dream outcome, e.g. “I did X to achieve Y in 8 months”

Pick one

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And reverse engineer it to fit your area and use specific language like this:

"I followed the steps in this video and we just booked 19 new calls in 3 days."

and you can even make it shorter like this:

"I booked 19 new calls in 3 days

This is how I did it:"

→ Because hooks should be SHORT.

OR

… like this:

"How I quit a toxic job & started my own business in 12 months with no previous experience"

a shorter version of this would be:

"12 months ago I left a toxic job.

This is how I started my own business - with no previous experience."

BOOM - you just know that kind of hook will kill it on the platform.

80% of the post is the HOOK.

→ Set expectations in the hook.
→ Be specific.

Show in the hook that you are going to teach people something.

People LOVE a good shortcut and transformation.

And remember:

Personal storytelling receives 7x more engagement and 4x more reach.

→ Build in public.
→ Share your wins, losses and hot takes.

STAND for something.

Controversy sells.

People want to follow:

→ Authentic and real people who stand for something.

Just look at the election in the US.

I took this post that I have posted so many times before.

♻️ I recycled it.

And turned it into a carousel last weekend.

This was the hook I used:

It gave me:

31 inbound leads 🎯 

And:

- 210,236 impressions
- 831 likes
- 32 reposts
- 492 comments

→ On a Saturday 🔥

Carousels are not dead.

↓

You just need to make them short, packed with value and to the point.

Hope you found this helpful.

Talk soon,
Hanna

P.S. → The image/visual you pick for your post is also part of the hook. People who understand that great visuals that are so good that makes people want to repost them to their own network, is usually the people who finds the key to social media and organic audience growth. Which means; use English + short and to the point text on a visual so many people can repost it. That’s one of the best ways to build reach → book your ghostwritten posts + designed visuals with us. We deliver all over the world 🌎 → go HERE

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