I’m a big fan of learning and analysing things that go well, so we can improve and do even more of it.

As you know, I have built a 100% inbound business this year.

🤯

I know, it’s been wild.

I’ve had customers from

🇬🇧 UK
🇺🇸 USA
🇮🇹 Italy
🇪🇸 Spain
🇫🇷 France
🇳🇴 Norway
🇬🇷 Greece
🇨🇾 Cyprus
🇱🇧 Lebanon
🇸🇪 Sweden
🇧🇪 Belgium
🇩🇰 Denmark
🇨🇦 Canada
🇵🇹 Portugal
🇩🇪 Germany
🇦🇺 Australia
🇵🇭 Philippines
🇿🇦 South Africa
🇳🇱 Netherlands
🇳🇿 New Zealand
🇦🇪 United Arab Emirates

etc.

“How did you build a 100 % inbound business?”

I create content and build audience on social media, and people who resonates with my content and values reach out to me.

I have a 100 % content-led business.

This is the best-performing LinkedIn post this year, in terms of both revenue and reach.

Likes: 108,666

Reposts: 5,714

Comments: 2,385

Impressions: 9,694,759

Here’s what we can learn from it:

1. Top of funnel content should be wide. That’s how you build a big audience with reach and impact.
   
   “Everyone is not my customer Hanna” No, not everyone is your customer BUT it’s when we understand how LinkedIn is built (1st contact, 2nd contact, 3rd contact), that we can build SMART.
   
   We need your neighbours engagement, because she probably has 10 people in her network who are our customer.
   

2. By showing your values and what you believe in you attract people who believe in the same things as you do.
   

3. Building audience is NOT about pitching your product and features. People don’t want to be sold to.
   

4. Analyse and understand your audience/the audience you want to build; understand their goals, their needs, their motivation and pain points. Navigate around those core topics through different formats.
   

5. Attach yourself to something bigger than yourself. Things that matter to a lot of people.

6. Building thought leadership and an audience requires consistency. Most people give up before they have even started.

When we start speaking to the world, we get invited into rooms we never thought would be possible.

Before we go…

a meme.. Lego..sales..what’s not to love?! 😂

Time’s up for this week!

See you next Friday 👋

PS. If you are considering to start building your personal brand and audience on LinkedIn to fuel revenue to your company in 2024, consider starting with my guides or my personal branding program.

→ It’s based on the exact strategy I have used to go from 6000 to 102,000 followers in less than 2 years.

Check out some of my customer testimonials.

Coming soon:

• How to Create & Structure Content on LinkedIn 

• Best Practices for Increased Performance, Engagement & Reach on LinkedIn

🔥 How to work with me

Whenever you're ready there's 4 ways I can help you:

1. I help startups build revenue growth, audience and high performing teams. If you want to work with me or Huntrs, send me an email: [email protected]
   

2. Are you ready to build your personal brand? Work with me 1:1 and build your audience on LinkedIn. In my Personal Branding Program you will learn the exact strategy I used to build 102,000+ followers and 60 million+ impressions and how you can do the same and monetize your traffic and fuel revenue growth.
   

3. Grab my personal branding guides:
   → How To Turn Your Profile Into A Landing Page
   → How To Get Started With Building Your Personal Brand on LinkedIn
   → The third one is coming soon…
   

4. Need to find the right sales rep (fractional) to your team? We can help you - Reach out to Huntrs